Why is responsible gambling important to all operators in the industry?

Sports betting is, in a nutshell, entertainment. As many things in life, while it offers excitement and joy it could also be addictive, which damages the reputation of the industry. The shift towards regulation leads operators and suppliers to maintain responsible gaming practices that benefit both the industry and also the players.

Such practices enhance the reputation of the industry and promote social responsibility by ensuring a safe and enjoyable environment. At the same time, responsible gambling practices ensure safeguards are in place to protect vulnerable individuals from developing gambling-related problems.

As a B2B provider, what measures does Altenar have in place to promote responsible gambling?

At Altenar, we are committed to promoting responsible gambling through robust measures and a focus on compliance. As a licensed and certified operator in multiple jurisdictions worldwide, we ensure that our software meets all regulatory requirements concerning content, offerings, and marketing tools. This guarantees that our products are in line with jurisdictional guidelines and local laws, creating a safe and transparent environment for operators and players alike.

To reinforce this commitment, Altenar’s dedicated internal compliance department actively monitors and implements the latest guidelines and instructions daily. This ongoing effort ensures that our operations remain aligned with evolving regulations and responsible gambling standards.

What improvements could be made in the industry to ensure players understand the risks of gambling?

The gaming industry can take several key steps to better educate players about the risks of gambling, ensuring these initiatives are applied consistently across jurisdictions and independent of local regulations.

One important measure is the introduction of frequent reality checks during gameplay to remind players of their time and money spent. Additionally, operators should encourage users to set personalised spending, deposit, or time limits tailored to their financial circumstances and gaming habits.

The use of in-app tutorials and informative messages is also critical. These tools can explain the risks of gambling, how betting odds work, and ways to play responsibly. To complement these, self-assessment tools - such as questionnaires or diagnostic tools - can help players evaluate their risk levels and provide actionable advice based on their results.

Another key initiative is training customer support personnel to recognise problematic betting behaviours. With the support of evolving AI tools, operators can proactively identify concerning patterns, enabling staff to contact at-risk players and offer appropriate resources or interventions.

By combining technology, education, and proactive engagement, gaming operators and suppliers can foster a safer and more responsible gambling environment for all players.