SBC Summit Lisbon 2024: Antonio Donov shares the progress of CT Interactive and talks about the future of the sector

In the following lines Antonio Donov Senior Business Development Manager for EMEA and Asia at CT Interactive tells us details about the firm's achievements in this edition of SBC Summit in Lisbon. In fact, he begins by showing a lot of optimism and explains that "The SBC Summit in Lisbon surpassed our expectations. As the inaugural event in this city, it was thrilling to witness such a vibrant atmosphere. The scale was impressive, with over 25,000 industry professionals and 600 exhibitors. It provided an exceptional platform for CT Interactive to showcase our cutting-edge products and connect with global iGaming leaders.2

In this sense, Donov adds that “We anticipated strong engagement from operators and a dynamic networking environment, and the event delivered on both fronts. The well-curated zones and high-level panels facilitated direct connections with industry peers and potential partners. The focus on global markets, combined with the impressive turnout, sparked meaningful discussions about expanding our presence in Europe and beyond."

Precisely, we wanted to investigate more about the topic of networking at the event and Donov responded that “The networking at the SBC Summit was outstanding. There were ample opportunities, from Global Market Lounges to more intimate roundtable discussions. It wasn’t just about making connections but forging relationships that could lead to long-term partnerships. The presence of high-level executives made this event a strategic success for CT Interactive".

 What was your most outstanding product presented at the event?

Our standout offering at SBC was our latest collection of slot games, featuring free spins, buy bonuses, and unique jackpot mechanics. These innovations significantly enhance player engagement and retention. The combination of proven game mathematics with an elevated player experience sets our products apart from the competition.

How was the public’s response to your brand and products during the show?

The public response was overwhelmingly positive. Attendees were particularly drawn to our jackpot features and innovative mechanics. Operators appreciated our focus on improving player experiences, and the interest generated at our booth signals promising future collaborations.

The news of the gaming industry in Portugal

How do you view the growth of the gaming market in Portugal and Europe compared to other regions?

While the Portuguese market is smaller compared to more established regions like the UK, it’s growing steadily, supported by favorable regulations. In Europe overall, we’ve seen an uptick in online casino activity and regulatory shifts. Southern Europe, particularly Portugal, is emerging as a key hub for online gaming, with operators extending their reach as the regulatory environment becomes more favorable.

How has the regulation of gambling in Portugal influenced your decision to participate in this event?

Portugal's evolving regulatory landscape has made it an attractive market. The government’s commitment to creating a balanced regulatory environment for operators has paved the way for growth. Our participation in this event was strategic, as we aim to strengthen our position in regulated markets, with Portugal being a key area for future expansion.

The influence of AI and new technologies

 What role do AI and new technologies play in your products?

AI is becoming increasingly central to improving player experience and engagement. At CT Interactive, we’re exploring AI-driven personalization, where gameplay adapts to player behavior in real-time. This enhances retention while promoting secure, responsible gaming environments. Additionally, AI helps us refine game mechanics, ensuring they cater to a diverse range of player preferences.

What do you believe will be the most important trends in the gaming industry in the near future?

AI-driven personalization and gamification will be key trends shaping the future of the industry. Additionally, regulatory compliance, particularly in responsible gaming and data protection, will influence product development. Emerging markets like Latin America and Africa are becoming increasingly significant, potentially shifting the focus from traditionally dominant European markets. We're also seeing growing interest in Social Casinos and sweepstakes, which are opening new possibilities in the iGaming sector.