Why you should invest in your owned and operated properties? By Genius
Wednesday 05 de April 2023 / 12:00
⏱ 1 min read
(London).- Sports fans have never had access to more content in more places. From highlights to match centres, behind-the-scenes videos and interviews, fans are provided with 24-seven content before, during and after games to meet the never-ending demand for sports content.
With third parties increasingly satisfying fans’ content demands, leagues, clubs and federations are losing ownership of their audience’s digital engagement. The less time a fan spends on a league or club’s digital properties, the less valuable they are to that rights holder or their sponsors.
Taking ownership of the fan journey starts with investing in their owned and operated platforms, particularly their web and app properties.
To build consistent touchpoints with fans on their platforms, a growing number of sports are turning to gamified interactive products, such as fantasy and prediction games, digital collectibles and the gamification of video content.
These integrated solutions give fans a reason to keep returning to a league or club’s owned-and-operated properties by giving them the chance to test their knowledge, compete against friends and fans worldwide, and try to win prizes. This drives digital retention and loyalty, creating a greater engaged set of known fans that can be eventually monetised through paid channels.
Last month saw the launch of the updated version of Super Rugby Pacific Tipping, asking fans to predict the winner of every match and compete with friends and rugby fans worldwide. This game has seen a 60% increase in total users compared to its launch season, enabling Rugby Australia and New Zealand Rugby to bolster their owned and operated platforms, drive fans down their marketing funnels and gain valuable insights into their audience.
Categoría:Analysis
Tags: Sports Betting, betting software, Genius Sports Group,
País: United Kingdom
Región: EMEA
Event
SiGMA North America 2026
01 de September 2026
CP Games at SiGMA North America: Localization, Integration, and Regional Growth
(Mexico City, SoloAzar Exclusive).- Following a successful showcase at SiGMA North America, Caio Ruiz, Head of Growth and Strategic Partnership at CP Games, reflects on the event's key takeaways. He discusses the critical need for localized strategies across the Americas, the importance of flexible technical integrations, and the company's next steps in navigating the diverse gaming landscapes of LatAm and North America.
Tuesday 22 Sep 2026 / 12:00
"Our focus for growth is in Mexico and the rest of LatAm", Alberto Alfieri, Co-Founder of Blokotech
(Mexico City, SoloAzar Exclusive).- Following their success at SiGMA North America—where they secured the Best Casino Platform 2026 award—Blokotech's co-founder discusses growth opportunities in Mexico and the broader region. He also highlights the platform's latest AI-driven innovations and outlines the next phases of the company's expansion strategy.
Tuesday 22 Sep 2026 / 12:00
SiGMA North America Examines the VIP Revenue Paradox
(Mexico City, SoloAzar Exclusive).- At SiGMA North America 2026 in Mexico City, the conference “The VIP Paradox: Emotional Intelligence vs. Revenue Pressure” brought together Beatriz Melges, Regional Director at BetConstruct AI; Rodrigo Ripol, Business Development Officer at AHIS; Erick Sapien, Country Manager at BC.GAME; and Thomas Carvalhaes, Founder and CEO of TC iGaming Advisors LATAM, to examine the balance between VIP management, revenue generation, player protection and emotional intelligence.
Tuesday 22 Sep 2026 / 12:00
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