Why you should invest in your owned and operated properties? By Genius
Wednesday 05 de April 2023 / 12:00
2 minutos de lectura
(London).- Sports fans have never had access to more content in more places. From highlights to match centres, behind-the-scenes videos and interviews, fans are provided with 24-seven content before, during and after games to meet the never-ending demand for sports content.
With third parties increasingly satisfying fans’ content demands, leagues, clubs and federations are losing ownership of their audience’s digital engagement. The less time a fan spends on a league or club’s digital properties, the less valuable they are to that rights holder or their sponsors.
Taking ownership of the fan journey starts with investing in their owned and operated platforms, particularly their web and app properties.
To build consistent touchpoints with fans on their platforms, a growing number of sports are turning to gamified interactive products, such as fantasy and prediction games, digital collectibles and the gamification of video content.
These integrated solutions give fans a reason to keep returning to a league or club’s owned-and-operated properties by giving them the chance to test their knowledge, compete against friends and fans worldwide, and try to win prizes. This drives digital retention and loyalty, creating a greater engaged set of known fans that can be eventually monetised through paid channels.
Last month saw the launch of the updated version of Super Rugby Pacific Tipping, asking fans to predict the winner of every match and compete with friends and rugby fans worldwide. This game has seen a 60% increase in total users compared to its launch season, enabling Rugby Australia and New Zealand Rugby to bolster their owned and operated platforms, drive fans down their marketing funnels and gain valuable insights into their audience.
Categoría:Analysis
Tags: Sports Betting, betting software, Genius Sports Group,
País: United Kingdom
Región: EMEA
Event
SiGMA Central Europe
03 de November 2025
Galaxsys Showcases Chicken Crash and Expanding Fast-Game Portfolio at SiGMA Central Europe 2025
(Rome, SoloAzar Exclusive).- In an interview with Teni Grigoryan, Chief Sales and Partner Management Officer at Galaxsys, the company highlighted its newest release Chicken Crash alongside popular titles like Maestro and Tower Rush at SiGMA Central Europe 2025. With a focus on fast, engaging, and easy-to-understand gameplay, Galaxsys drew strong audience interest, reinforced its diverse portfolio, and outlined clear priorities for continued expansion and innovation heading into 2026.
Friday 28 Nov 2025 / 12:00
Toni Karapetrov from Habanero at SiGMA Central Europe: "Italy has been a fundamental market for us since 2016"
(Rome, SoloAzar Exclusive ).- In this interview, Toni Karapetrov, Head of Corporate Communications at Habanero, discusses the company’s emphasis on its slot portfolio, strong audience engagement, and the growing importance of adaptable technology—while assessing the event’s networking value and business potential across Europe.
Friday 28 Nov 2025 / 12:00
Driving Growth Through Localization: Maria Ism Reflects on Uplatform’s Impact at SiGMA Central Europe
(Rome, SoloAzar Exclusive).- Maria Ism, Sales Team Lead at Uplatform, shares key insights from SiGMA Central Europe, discussing market trends, high-quality networking, and the growing demand for tailored, scalable solutions across Europe—especially in Italy.
Wednesday 26 Nov 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.