Why you should invest in your owned and operated properties? By Genius
Wednesday 05 de April 2023 / 12:00
⏱ 1 min read
(London).- Sports fans have never had access to more content in more places. From highlights to match centres, behind-the-scenes videos and interviews, fans are provided with 24-seven content before, during and after games to meet the never-ending demand for sports content.
With third parties increasingly satisfying fans’ content demands, leagues, clubs and federations are losing ownership of their audience’s digital engagement. The less time a fan spends on a league or club’s digital properties, the less valuable they are to that rights holder or their sponsors.
Taking ownership of the fan journey starts with investing in their owned and operated platforms, particularly their web and app properties.
To build consistent touchpoints with fans on their platforms, a growing number of sports are turning to gamified interactive products, such as fantasy and prediction games, digital collectibles and the gamification of video content.
These integrated solutions give fans a reason to keep returning to a league or club’s owned-and-operated properties by giving them the chance to test their knowledge, compete against friends and fans worldwide, and try to win prizes. This drives digital retention and loyalty, creating a greater engaged set of known fans that can be eventually monetised through paid channels.
Last month saw the launch of the updated version of Super Rugby Pacific Tipping, asking fans to predict the winner of every match and compete with friends and rugby fans worldwide. This game has seen a 60% increase in total users compared to its launch season, enabling Rugby Australia and New Zealand Rugby to bolster their owned and operated platforms, drive fans down their marketing funnels and gain valuable insights into their audience.
Categoría:Analysis
Tags: Sports Betting, betting software, Genius Sports Group,
País: United Kingdom
Región: EMEA
Event
GAT EXPO CARTAGENA 2026
24 de March 2026
GAT Expo Cartagena 2026: A Strategic Gathering Driving Innovation, Business, and Regulation
(Cartagena de Indias, SoloAzar Exclusive).- On the second day of GAT Expo Cartagena 2026, the exhibition at the stands officially opened, where companies are showcasing their latest developments in products, systems, and platforms, marking the start of the event’s commercial activity. SoloAzar is on-site to capture the highlights of this key industry gathering.
Wednesday 25 Mar 2026 / 12:00
Coljuegos has transferred $3,6 billion to healthcare since 2022, highlights Marco Emilio Hincapié at GAT Expo 2026
(Bogotá).- During the GAT Expo Gaming and Technology 2026, the president of Coljuegos, Marco Emilio Hincapié, assured that in the Government of Change, $3.6 billion have been allocated to the subsidized health regime, equivalent to 41.84% of the resources generated by the gaming industry since 2012.
Wednesday 25 Mar 2026 / 12:00
Strong Attendance Marks the Academic Agenda at GAT Expo Cartagena 2026
(Cartagena de Indias).– High-level conferences and panels marked the opening of GAT Expo Cartagena yesterday at the Las Américas Convention Center. This kicked off the official programming of the fair, which brings together authorities, regulators, entrepreneurs, and industry experts. For eight continuous hours, participants engaged in technical, regulatory, and economic analysis within a dynamic sectoral conversation.
Wednesday 25 Mar 2026 / 12:00
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