Why you should invest in your owned and operated properties? By Genius
Wednesday 05 de April 2023 / 12:00
⏱ 1 min read
(London).- Sports fans have never had access to more content in more places. From highlights to match centres, behind-the-scenes videos and interviews, fans are provided with 24-seven content before, during and after games to meet the never-ending demand for sports content.
With third parties increasingly satisfying fans’ content demands, leagues, clubs and federations are losing ownership of their audience’s digital engagement. The less time a fan spends on a league or club’s digital properties, the less valuable they are to that rights holder or their sponsors.
Taking ownership of the fan journey starts with investing in their owned and operated platforms, particularly their web and app properties.
To build consistent touchpoints with fans on their platforms, a growing number of sports are turning to gamified interactive products, such as fantasy and prediction games, digital collectibles and the gamification of video content.
These integrated solutions give fans a reason to keep returning to a league or club’s owned-and-operated properties by giving them the chance to test their knowledge, compete against friends and fans worldwide, and try to win prizes. This drives digital retention and loyalty, creating a greater engaged set of known fans that can be eventually monetised through paid channels.
Last month saw the launch of the updated version of Super Rugby Pacific Tipping, asking fans to predict the winner of every match and compete with friends and rugby fans worldwide. This game has seen a 60% increase in total users compared to its launch season, enabling Rugby Australia and New Zealand Rugby to bolster their owned and operated platforms, drive fans down their marketing funnels and gain valuable insights into their audience.
Categoría:Analysis
Tags: Sports Betting, betting software, Genius Sports Group,
País: United Kingdom
Región: EMEA
Event
PERU GAMING SHOW – PGS 2026
17 de June 2026
Reusable Identity and Smoother Access: JUMIO’s Approach at Peru Gaming Show 2026
(Lima, SoloAzar Exclusive).- Peru Gaming Show (PGS) 2026 hosted the conference “Reusable Identity: Less Friction, More Play – How to Simplify Player Access,” led by Pilar Pereira, Director of Strategic Alliances at JUMIO. She explained how the evolution of digital identity is transforming user experiences on online betting platforms amid strong global growth in the sector.
Friday 03 Jul 2026 / 12:00
Andres Troelsen: "Peru remains one of EGT Digital's strategic markets in LATAM"
(Lima, SoloAzar Exclusive).- Following his participation in the Peru Gaming Show, Andres Troelsen, Regional Sales Director LATAM of EGT Digital, reflects on the company's priorities in the region, the evolving demands of operators, and the opportunities emerging across the Latin American gaming market for EGT Digital.
Friday 03 Jul 2026 / 12:00
Gaming Taxation in Latin America: Experts Warn of Excessive Levies
(Lima, SoloAzar Exclusive).- As part of the Peru Gaming Show (PGS) 2026, the panel “Taxation: Gaming Taxes in Latin America” brought together leading specialists to analyze the fiscal challenges facing the gaming industry in the region. Moderated by Carlos Fonseca, the discussion featured Tomás García Botta (MF Estudio) and Carlos Baeza (Baeza & Cía.). The experts agreed that excessive tax burdens not only discourage investment but also reduce channeling toward the regulated market and foster the growth of illegal offerings in various Latin American countries.
Wednesday 01 Jul 2026 / 12:00
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