Why you should invest in your owned and operated properties? By Genius
Wednesday 05 de April 2023 / 12:00
2 minutos de lectura
(London).- Sports fans have never had access to more content in more places. From highlights to match centres, behind-the-scenes videos and interviews, fans are provided with 24-seven content before, during and after games to meet the never-ending demand for sports content.
With third parties increasingly satisfying fans’ content demands, leagues, clubs and federations are losing ownership of their audience’s digital engagement. The less time a fan spends on a league or club’s digital properties, the less valuable they are to that rights holder or their sponsors.
Taking ownership of the fan journey starts with investing in their owned and operated platforms, particularly their web and app properties.
To build consistent touchpoints with fans on their platforms, a growing number of sports are turning to gamified interactive products, such as fantasy and prediction games, digital collectibles and the gamification of video content.
These integrated solutions give fans a reason to keep returning to a league or club’s owned-and-operated properties by giving them the chance to test their knowledge, compete against friends and fans worldwide, and try to win prizes. This drives digital retention and loyalty, creating a greater engaged set of known fans that can be eventually monetised through paid channels.
Last month saw the launch of the updated version of Super Rugby Pacific Tipping, asking fans to predict the winner of every match and compete with friends and rugby fans worldwide. This game has seen a 60% increase in total users compared to its launch season, enabling Rugby Australia and New Zealand Rugby to bolster their owned and operated platforms, drive fans down their marketing funnels and gain valuable insights into their audience.
Categoría:Analysis
Tags: Sports Betting, betting software, Genius Sports Group,
País: United Kingdom
Región: EMEA
Event
Peru Gaming Show 2025
18 de June 2025
America Simulcast Drives Innovation in Horse Betting and Wins Over the Crowd at Peru Gaming Show 2025
(Lima, SoloAzar Exclusive) – Jefferson Pernudi, Product Manager at America Simulcast, stated that growing interest in the Peruvian market for international racing products and technology solutions tailored to both retail and digital sectors motivated the company to participate in the Peru Gaming Show. Read more in this interview.
Monday 30 Jun 2025 / 12:00
Strong return for Amatic Industries at Peru Gaming Show 2025
(Austria).-Amatic Industries has made a remarkable comeback at this year’s Peru Gaming show, which took place from 18 – 19 June. The company’s return to PGS was met with strong interest, positive feedback and promising new business opportunities.
Thursday 26 Jun 2025 / 12:00
Innovation, networking and opportunities: Belatra Games reviews its successful participation at Peru Gaming Show 2025
(Cyprus).- Belatra Games is satisfied with its participation PGS 2025. They achieved new connections, upgraded ideas, and left the show with even stronger intentions to provide quality entertainment on the highest level.
Monday 23 Jun 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.