Why you should invest in your owned and operated properties? By Genius
Wednesday 05 de April 2023 / 12:00
⏱ 1 min read
(London).- Sports fans have never had access to more content in more places. From highlights to match centres, behind-the-scenes videos and interviews, fans are provided with 24-seven content before, during and after games to meet the never-ending demand for sports content.
With third parties increasingly satisfying fans’ content demands, leagues, clubs and federations are losing ownership of their audience’s digital engagement. The less time a fan spends on a league or club’s digital properties, the less valuable they are to that rights holder or their sponsors.
Taking ownership of the fan journey starts with investing in their owned and operated platforms, particularly their web and app properties.
To build consistent touchpoints with fans on their platforms, a growing number of sports are turning to gamified interactive products, such as fantasy and prediction games, digital collectibles and the gamification of video content.
These integrated solutions give fans a reason to keep returning to a league or club’s owned-and-operated properties by giving them the chance to test their knowledge, compete against friends and fans worldwide, and try to win prizes. This drives digital retention and loyalty, creating a greater engaged set of known fans that can be eventually monetised through paid channels.
Last month saw the launch of the updated version of Super Rugby Pacific Tipping, asking fans to predict the winner of every match and compete with friends and rugby fans worldwide. This game has seen a 60% increase in total users compared to its launch season, enabling Rugby Australia and New Zealand Rugby to bolster their owned and operated platforms, drive fans down their marketing funnels and gain valuable insights into their audience.
Categoría:Analysis
Tags: Sports Betting, betting software, Genius Sports Group,
País: United Kingdom
Región: EMEA
Event
GAT EXPO CARTAGENA 2026
24 de March 2026
Win Systems wraps up a successful presence at GAT Expo Cartagena 2026
(Barcelona).- Global technology provider for the gaming and entertainment industry, Win Systems, successfully concluded its participation at GAT Expo Cartagena 2026, one of the most important events in the Latin American sector. On March 25 and 26, the company turned its Stand A7 into a prominent meeting point for operators, clients, and industry professionals, showcasing its latest technological innovations and gaming solutions.
Monday 06 Apr 2026 / 12:00
GAT Expo Cartagena: The Right Product for Every Client is Novomatic’s main goal, according to Manuel Del Sol
(Cartagena, SoloAzar Exclusive).- NOVOMATIC Gaming Colombia highlighted its latest innovations and strategic vision during GAT Expo Cartagena 2026. In an exclusive interview, CEO Manuel Del Sol discussed the company’s regional expansion, product launches, and commitment to meeting the diverse needs of operators across Latin America.
Monday 06 Apr 2026 / 12:00
NOVOMATIC drives the growth of the Colombian market at GAT Cartagena 2026
(Cartagena).- Following a standout participation at GAT Cartagena 2026, NOVOMATIC Gaming Colombia reaffirmed its leadership in the Latin American gaming industry by combining a strong technological showcase with the launch of linked progressive jackpots and active involvement in regulatory discussions shaping the future of the slot machine sector in the country.
Thursday 02 Apr 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.