Why you should invest in your owned and operated properties? By Genius
Wednesday 05 de April 2023 / 12:00
⏱ 1 min read
(London).- Sports fans have never had access to more content in more places. From highlights to match centres, behind-the-scenes videos and interviews, fans are provided with 24-seven content before, during and after games to meet the never-ending demand for sports content.
With third parties increasingly satisfying fans’ content demands, leagues, clubs and federations are losing ownership of their audience’s digital engagement. The less time a fan spends on a league or club’s digital properties, the less valuable they are to that rights holder or their sponsors.
Taking ownership of the fan journey starts with investing in their owned and operated platforms, particularly their web and app properties.
To build consistent touchpoints with fans on their platforms, a growing number of sports are turning to gamified interactive products, such as fantasy and prediction games, digital collectibles and the gamification of video content.
These integrated solutions give fans a reason to keep returning to a league or club’s owned-and-operated properties by giving them the chance to test their knowledge, compete against friends and fans worldwide, and try to win prizes. This drives digital retention and loyalty, creating a greater engaged set of known fans that can be eventually monetised through paid channels.
Last month saw the launch of the updated version of Super Rugby Pacific Tipping, asking fans to predict the winner of every match and compete with friends and rugby fans worldwide. This game has seen a 60% increase in total users compared to its launch season, enabling Rugby Australia and New Zealand Rugby to bolster their owned and operated platforms, drive fans down their marketing funnels and gain valuable insights into their audience.
Categoría:Analysis
Tags: Sports Betting, betting software, Genius Sports Group,
País: United Kingdom
Región: EMEA
Event
PERU GAMING SHOW – PGS 2026
17 de June 2026
Fernando Polti, Founder & CTO of IAG Play, talks about everything related to Peru Gaming Show
(Lima, SoloAzar Exclusive).- Fernando Polti, Founder & CTO of IAG Play analyzes the company's participation in Peru Gaming Show, highlights the expansion of its terminal ecosystem and anticipates the company's next projects to consolidate its presence in Latin America during 2026.
Monday 13 Jul 2026 / 12:00
APADELA and the Future of Sports Betting in Peru Following Regulation
(Lima, SoloAzar Exclusive).- During the Peru Gaming Show 2026, Gonzalo Rosell, President of the Peruvian Association of Online Sports Betting and Related Activities (APADELA), analyzed the current state of the Peruvian remote gaming and sports betting market following the implementation of the regulatory framework. In his presentation, “Current Situation of the Remote Gaming and Sports Betting Industry Post-Regulation in Peru,” the executive highlighted the tax challenges facing the formal industry and called for a review of the selective consumption tax.
Friday 10 Jul 2026 / 12:00
Beyond Compliance: New Challenges in Anti-Money Laundering for the Gaming Industry
(Lima, SoloAzar Exclusive).- At Peru Gaming Show (PGS) 2026, Carlos Hermoza Horna, Founder & Managing Partner at CompliLab Legal Latam, delivered a conference focused on how anti-money laundering (AML) compliance in the gaming sector must evolve beyond regulatory obligations. His presentation highlighted the growing sophistication of financial crime, the importance of technology, and the need to build a genuine compliance culture across gaming organizations.
Thursday 09 Jul 2026 / 12:00
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