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Casino

Caesars Entertainment & Turner Sports Announce Groundbreaking Agreement for Development of Gaming-Themed Sports Content & Caesars Sponsorship Opportunities

Friday 08 de February 2019 / 12:27

2 minutos de lectura

(Las Vegas).- Turner Sports, an industry leader in the delivery of premium sports content, has reached a first-of-its-kind agreement with Caesars Entertainment (NASDAQ: CZR) to develop gaming-themed content for sports fans around the world. Known for hosting decades of sporting events, Caesars Palace Las Vegas will soon be home to a Bleacher Report branded studio originating from inside its legendary sports book.

Caesars Entertainment & Turner Sports Announce Groundbreaking Agreement for Development of Gaming-Themed Sports Content & Caesars Sponsorship Opportunities

The new branded B/R studio will be the central hub for the creation of a wide assortment of gaming-themed programming and editorial content to be regularly distributed through Bleacher Report and the B/R App.  The B/R studio is currently in development, with additional details to be unveiled in the coming months.


"The sports gaming industry is rapidly growing and Turner is poised to be an industry leader in the development of gaming-themed content experiences," said Lenny Daniels, President of Turner Sports"Gaming content will be a key driver for increasing fan engagement across all platforms, including time spent watching live sporting events and other criteria that impact television viewership. We're excited to form this groundbreaking relationship with Caesars, a proven leader in sports gaming, as we collaborate to deliver the best gaming-themed content experiences for our fans."


"Caesars Entertainment continues to redefine its role as a sports authority in the gaming-hospitality industry," said Mark Frissora, President and Chief Executive Officer for Caesars Entertainment. "Aligning with one of the most influential brands in all of sports media allows Caesars Entertainment to amplify its sports-gaming experience for guests across our global empire and also reach millions of fans who engage with Bleacher Report for premier content every day."


Caesars will also be prominently featured as a Bleacher Report gaming category partner including integration across a wide array of content offerings and distribution platforms. Caesars will also be a presenting sponsor of select programming airing across Turner's linear networks, in addition to opportunities for co-produced programing and events.


Bleacher Report is the #1 digital destination for millennial and Gen Z sports fans and is among the most influential brands in all of sports media for its ability to connect with fans at the intersection of sports and culture. B/R reaches more than 250 million fans each month across Facebook, Instagram and Twitter alone. 


Aligning with Caesars Entertainment's 55 million Caesars Rewards loyalty program members exposes millions of people to the exclusive and exciting year-round sports and gaming opportunities.

Categoría:Casino

Tags: casinos, Caesars Entertainment,

País: United States

Event

PGS, Perú Gaming Show 2024

12 de June 2024

Gambling regulation in Peru: evolution towards stability and legal certainty

(Lima, Exclusive SoloAzar) - From the repeal of the 20% tax by the Constitutional Court to the implementation of the Reorganisation and Formalisation Law, the regulation of gambling in Peru has undergone multiple changes. In this article, SoloAzar summarises the presentation by Dr. Constante Traverso, lawyer and head of APEJA, during the PGS, who underlines the need for a stable and fair public policy.

Wednesday 19 Jun 2024 / 12:00

Win Systems concludes a successful participation in Peru Gaming Show 2024

(Barcelona).- Win Systems, a leading technology provider for the gaming and entertainment industry, celebrates a successful participation in the recent edition of the Peru Gaming Show (PGS), which took place on June 12th and 13th at the Jockey Convention Center in Lima, Peru. The event was a perfect platform to showcase the company’s innovative solutions and cutting-edge products, specifically designed for the Peruvian market.

Wednesday 19 Jun 2024 / 12:00

The impact of AI on marketing campaigns, a featured topic at PGS 2024 conferences

(Lima, SoloAzar Exclusive).- Rony Vexelman, Marketing Manager of Optimove, presented the conference “Maximizing AI, the evolution of roles in iGaming”, within PGS event, held last week in Peru. From SoloAzar we share the highlights of the talk that shows how AI impacts online gaming and sports betting marketing campaigns.

Tuesday 18 Jun 2024 / 12:00

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