English football celebrity David Beckham was there to grace the event. 

The Chinese gambling city has added yet another luxury casino resort along Cotai Strip, a term that Las Vegas Sands uses to refer to an alley lined with hotel casinos, shopping centers and theaters.

“You can’t get a better hotel room than what we’ve put in the Londoner. You can’t get better spa experience, you can’t get better food experience,” Las Vegas Sands CEO Robert Goldstein told CNBC on Thursday.

He said the opening of hotel “exemplifies our commitment to quality,” and added, “The rooms are as good as they are anywhere in the world.”

The resort has been operational for the last two years, but its opening was delayed due to strict Covid-19 restrictions and travel rules. 

The $2 billion resort holds replicas of the U.K.’s iconic buildings. They include the Palace of Westminster, the British prime minister’s official residence on 10 Downing Street and the Shaftesbury Memorial Fountain, among other monuments in London.

Las Vegas Sands owns The Londoner Macao, along with The Venetian Macao, The Parisian Macao, Sands Maco and The Plaza Macao & Four Seasons Hotel Macao, all located along the Cotai Strip, the company website showed. 

Replicas of famous European landmarks like the Eiffel Tower and Venice’s grand canal can be seen at the other hotels.

Goldstein is proud that the luxury resort developer has brought Italy, France and England to Macao, a Chinese special administrative region. 

“Who doesn’t love Paris? It seemed like a natural fit to me to finish off the triumvirate of Italian, French, and then English,” Goldstein said.

The biggest highlight for visitors to The Londoner Macao is no doubt the “Changing of the Guard entertainment extravaganza,” according to the resort’s website. It was launched Thursday night during the opening ceremony.

Taking reference from the Changing of the Guard ceremony that occurs at Buckingham Palace, the performance at the resort will take place six days a week and involve over 20 dancers and musicians. 

Visitors can also have a taste of London by indulging in an Alice in Wonderland inspired afternoon tea, or hop into the classic black cab for a virtual experience where Beckham drives through his favorite spots in the city. 

Not just about gambling

When one thinks of Macao, the first thought is often gambling at casinos. But the city has transformed beyond that, and now offers a different experience for every visitor. 

Goldstein said that 20 years ago, people in Hong Kong couldn’t imagine that Macao could have retail, restaurants, spas, conventions, and hotels.

Today, nobody questions the growth of Macao any more, he said emphasizing that Macao is a very “dominant and important” market. 

The casino operators awarded the concessions agreed to collectively invest about $15 billion over the next 10 years, to help Macao diversify its reliance from gambling and boost international tourism.

“Gaming isn’t a difficult business to build, and the government is right to focus on the growth of tourism,” Goldstein told CNBC. “Non-gaming feeds gaming … Those non-gaming amenities are incredibly important to both sides.” 

“What we try to do is build hotels that work in tandem. The gamers want to come, and the non-gamers come here to shop or go to the spa for three days. So we’ll be in business for three days, and they’ll never have to go to the casino,” he added.

Shares of Las Vegas Sands  are up more than 16% year-to-date.