Unlike traditional trade shows dominated by suppliers, this event stands out with a composition of operators, affiliates, and only 17% B2B providers. The conference space doubles as a networking hub, allowing participants to connect more closely with operators and affiliates. As SoloAzar observed, “the peculiar aspect of this event is that there are many operators, affiliates, and few providers. All attendees were active, talking, networking, doing business, and explaining.”

The first day followed the agenda seamlessly and concluded with a rooftop cocktail, setting the tone for meaningful exchanges. Samantha Asensi, Ambassador of iGaming Club by Afpapa, emphasized the quality of the sessions: “All the panels are very interesting. We had the influencer panel and the Mexican momentum panel, which discussed the current state of the Mexican market. We also had a super interesting networking experience that ended with cocktails at the Mandala Club.”

Arturo Chaltelt, Key Account Manager at Play’n Go, shared his enthusiasm: “It is the first time we hold the iGaming Club by Afpapa in Cancún, and I am happy to welcome everyone to my home country, Mexico. We are supporting the affiliate market in LatAm so that we continue nurturing this dynamic industry. I am representing Play’n Go, looking at how we can redefine the relationship with affiliates.” His words reflect the growing importance of affiliate partnerships in Latin America, where operators are still learning to embrace collaborations with influencers and traffic‑driving groups, as is common in regulated markets abroad.

Today’s agenda continues with panels on affiliate technology tailored for LatAm, influencer‑driven marketing, game localization, and branding insights from Google. 

The day will culminate with the AffPapa LATAM Awards Ceremony, where organizers noted: “The gala awards honors and celebrates affiliates, operators and B2B providers who have set new standards over the year with their hard work and innovation. More than just an awards evening, it is a tribute to iGaming’s ongoing transformation, continuing AffPapa’s core mission of bringing the industry together.”