Greece Bets Big: Casino Industry Shifts Toward Integrated Resorts
Tuesday 26 de August 2025 / 12:00
⏱ 1 min read
(Greece).- Massive investments, luxury projects, and international partnerships are transforming Greece’s casino sector into a Mediterranean hotspot for high-end entertainment tourism.
Greece’s casino industry is undergoing a significant transformation, driven by high-profile investments, strategic relocations, and a wave of new licenses. These changes are redefining the market landscape and drawing increased international attention.
While traditional casinos now represent a smaller slice of the broader gambling sector, the industry as a whole remains robust. In 2023, Greece’s gambling market recorded $31.5 billion (€29.2 billion) in wagers and generated gross gaming revenue of $2.8 billion (€2.59 billion). However, the real excitement lies in the country’s shift toward integrated resorts—multifaceted entertainment hubs that offer far more than just gambling.
From Casino Halls to Luxury Integrated Resorts
Following global trends, Greek casinos are evolving into integrated resorts, combining gaming with luxury hospitality, fine dining, shopping, and live entertainment. These projects aim to attract high-end international tourists, generate steady visitor flows, increase tax revenue, and bolster Greece’s image as a premier destination for luxury tourism. The next five years will be crucial in cementing Greece’s position as a top-tier Mediterranean destination for integrated resort experiences.
Hard Rock Hotel & Casino Athens: A European Landmark
At the forefront of this transformation is the Hard Rock Hotel & Casino Athens, currently under development at the site of the former Ellinikon airport. Valued at $1.6 billion, the project is a joint venture between Hard Rock International (holding 51%) and Greek construction and energy firm GEK TERNA (holding 49%). Once completed, it will be one of the largest integrated resorts in Europe, setting a new benchmark for the Greek casino and tourism industries.
Categoría:Casino
Tags: Sin tags
País: Greece
Región: EMEA
Event
SiGMA North America 2026
01 de September 2026
LatAm Regulators Discussed Illegal Gambling and Innovation at SiGMA North America
(Mexico City, SoloAzar Exclusive).- The panel "The Red Pen Forum: Regulators Respond to the Industry," held during SiGMA North America 2026, brought together representatives from Uruguay, Argentina, Puerto Rico, and Honduras to analyze regulatory challenges, digital transformation, illegal gambling, and the need to adapt lotteries for new generations. The conference was moderated by Rodrigo Cigliutti, Executive Director of CIBELAE (Ibero-American Corporation of State Lotteries and Betting), and featured the participation of Marcelo Visconti, National Director of Lotteries and Quinielas of Uruguay; Carlos Moyano, President of IAFAS Entre Ríos, Argentina; Heidi Hernández Olivo, Deputy Secretary of the Puerto Rico Lottery; and Lissa Mencía, General Director of Lottery Operations and Games at Loto Honduras.
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(Mexico, SoloAzar Exclusive).- During SiGMA North America 2026, Rosa Ochoa, founder of the Blue Global Gaming platform and strategic advisor for gaming operators; Iliana María Pineda Echeverri, Chief Legal & Compliance Officer at Wplay.co; Iraid Rosales, Country Manager Mexico at Amusnet; and Elizabeth Maya Cano, Executive President of CORNAZAR, analyzed the key factors in managing crisis situations within the iGaming industry, with a special focus on transparency, communication, technology, and preparation.
Friday 25 Sep 2026 / 12:00
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(Mexico City, SoloAzar Exclusive).- During SiGMA North America 2026, Cristopher Guzmán Reyes, Head of Affiliates at Logrand Entertainment Group; Guga Júnior, influencer and slots expert at Scalar Partners; Andrés Gómez, Head of Latin America Go-to-Market Strategy at Admattic; Yambot Aguilera, Gaming and Finance Sales Director at Google; and Paula Gabriel Jiménez, Advertising Client Growth Director for Microsoft at Aleph, analyzed the state and provincial affiliate ecosystem in North America, as well as the acquisition challenges in regulated markets.
Thursday 24 Sep 2026 / 12:00
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