Greece Bets Big: Casino Industry Shifts Toward Integrated Resorts
Tuesday 26 de August 2025 / 12:00
⏱ 1 min read
(Greece).- Massive investments, luxury projects, and international partnerships are transforming Greece’s casino sector into a Mediterranean hotspot for high-end entertainment tourism.
Greece’s casino industry is undergoing a significant transformation, driven by high-profile investments, strategic relocations, and a wave of new licenses. These changes are redefining the market landscape and drawing increased international attention.
While traditional casinos now represent a smaller slice of the broader gambling sector, the industry as a whole remains robust. In 2023, Greece’s gambling market recorded $31.5 billion (€29.2 billion) in wagers and generated gross gaming revenue of $2.8 billion (€2.59 billion). However, the real excitement lies in the country’s shift toward integrated resorts—multifaceted entertainment hubs that offer far more than just gambling.
From Casino Halls to Luxury Integrated Resorts
Following global trends, Greek casinos are evolving into integrated resorts, combining gaming with luxury hospitality, fine dining, shopping, and live entertainment. These projects aim to attract high-end international tourists, generate steady visitor flows, increase tax revenue, and bolster Greece’s image as a premier destination for luxury tourism. The next five years will be crucial in cementing Greece’s position as a top-tier Mediterranean destination for integrated resort experiences.
Hard Rock Hotel & Casino Athens: A European Landmark
At the forefront of this transformation is the Hard Rock Hotel & Casino Athens, currently under development at the site of the former Ellinikon airport. Valued at $1.6 billion, the project is a joint venture between Hard Rock International (holding 51%) and Greek construction and energy firm GEK TERNA (holding 49%). Once completed, it will be one of the largest integrated resorts in Europe, setting a new benchmark for the Greek casino and tourism industries.
Categoría:Casino
Tags: Sin tags
País: Greece
Región: EMEA
Event
PERU GAMING SHOW – PGS 2026
17 de June 2026
ProntoPaga Consolidates Its Position at Peru Gaming Show 2026
(Lima, SoloAzar Exclusive).- Juan Carlos Loza, Head of Sales Latam at ProntoPaga, spoke exclusively after the company's participation in Peru Gaming Show 2026, highlighting the agreements reached, the interest in their payment solutions, and the expansion plans that will drive their growth across Latin America.
Monday 03 Aug 2026 / 12:00
Enhancing Responsible Gaming Through Effective Training at PGS 2026
(Lima, SoloAzar Exclusive) – Training, prevention, and technology took center stage at the "Value of Responsible Gaming in Gambling Operations" conference during the 2026 Perú Gaming Show (PGS). Presented by Fernando Calderón Castro, President of the National Gaming Society (SONAJA), the session brought industry leaders together to tackle current challenges and explore strategies for safer, more transparent, and sustainable operations.
Wednesday 22 Jul 2026 / 12:00
LSports at the Peru Gaming Show: Building Presence, Opening Doors
(Lima, SoloAzar Exclusive).- The Peru Gaming Show was never just about the booth. For LSports, it was about showing up in a market where showing up still matters — and leaving with more than a contact list. Federico Brancato, Sales Manager for the LATAM Region, came to Lima with a clear sense of what operators in this part of Latin America need most right now. What he found confirmed it.
Friday 17 Jul 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
