Noticias de ultima
  • 12.00 Ukraine: PlayCity Proposes Gambling Tax Reform to Boost Legal Market and Combat Illegal Operators
  • 12.00 Women in Gaming to Connect at Four Exclusive Networking Events During SBC Summit
  • 12.00 Red Rock Resorts Announces Major Las Vegas Expansion Plans
  • 12.00 Chaos Erupts at Final Public Hearing for Coney Island Casino Proposal
  • 12.00 Illegal Betting: NCAA Investigates College Basketball and Sanctions Three Players
  • 12.00 Thailand’s Prime Minister Rejects Casino Resort Plans Citing Economic Risks
  • 12.00 Global Gaming Women Announces 2025 Event Line-Up at Global Gaming Expo
  • 12.00 Amusnet Expands in Southern Europe with GoldenPark.es and GoldenPark.pt Launch
  • 12.00 Understanding the Betting Exchange: A Peer-to-Peer Revolution in Sports Betting
  • 12.00 Eeze to Showcase Live Casino Innovations at SBC Summit Lisbon
Casino

Hard Rock to buy, rebrand Mirage on the Las Vegas Strip

Wednesday 15 de December 2021 / 09:23

2 minutos de lectura

(Las Vegas).- MGM Resorts International announced it plans to sell the Mirage casino operations to Hard Rock International. The $1.075 billion deal, expected to close during the last half of next year, is pending the necessary regulatory approvals, according to a news release.

Hard Rock to buy, rebrand Mirage on the Las Vegas Strip

Hard Rock plans to enter into a long-term lease agreement with VICI Properties Inc., which owns the real estate for the Strip property.

Hard Rock will control the resort’s operations and its casino, according to the company. Hard Rock will eventually rebrand the property.

“We are honored to welcome the Mirage’s 3,500 team members to the Hard Rock family,” Jim Allen, chairman of Hard Rock International, said in a statement. “When complete, Hard Rock Las Vegas will be a fully integrated resort welcoming meetings, groups, tourists and casino guests from around the world to its nearly 80-acre center-Strip location.”

Through a news release, Hard Rock said it plans to build “an iconic guitar-shaped hotel” on the property. It was unclear Monday afternoon exactly where that building would go.

As part of the agreement between the gaming companies, MGM will retain the Mirage name and brand, though it agreed to license it to Hard Rock royalty-free for a maximum of three years.

In a letter to employees in November, MGM CEO Bill Hornbuckle said a sale of the Mirage would be “best for the long-term success” of the property and company.

Built by casino mogul Steve Wynn, the Mirage opened the day before Thanksgiving in 1989. It was acquired by MGM in 2000.

With its large footprint and 90-foot fire-spewing volcano, the Mirage was one of the most elaborate hotel projects in the world when it was built. The cost of the project was $620 million.

In the 1980s, Hornbuckle worked on the opening of the Mirage.

As part of the team that opened the Mirage in 1989, I know firsthand how special it is and what a great opportunity it presents to the Hard Rock team,” he said. “I want to thank all of our Mirage employees who have consistently delivered world-class gaming and entertainment experiences to our guests for more than three decades.

Categoría:Casino

Tags: Sin tags

País: United States

Event

GAT Expo CDMX 2025

28 de August 2025

Air Dice Strengthens Its Presence in Mexico: Rocío Moitino Highlights Partnerships, Innovation, and Regional Expansion at GAT Mexico 2025

(Mexico City, SoloAzar Exclusive).- During its participation in GAT Mexico 2025, Air Dice made clear its commitment to the Mexican and Latin American markets. Rocío Moitino, Regional Sales Director, shared her vision of the company's achievements, the challenges of the sector, and the strategies that consolidate the company as a benchmark in innovation and creativity. Below is a summary of its main definitions.

Friday 12 Sep 2025 / 12:00

GAT Expo CDMX Conference Spotlights Regional Collaboration in Latin America’s Gaming Industry

(Mexico City, SoloAzar Exclusive).- Prominent figures from Latin America’s gaming associations came together for a panel led by FECOLJUEGOS president Evert Montero. The discussion explored the unique characteristics of each national market and emphasized the importance of regional cooperation to drive industry growth.

Friday 12 Sep 2025 / 12:00

Prometeo Strengthens Its Presence at GAT Mexico 2025 with a Vision of Technological Expansion

(Mexico City, SoloAzar Exclusive).- Jorge Rojas, CEO of Prometeo IT Solutions, highlighted the success of the company's participation in the trade show and projects a future of sustained growth in Mexico and Latin America.

Wednesday 10 Sep 2025 / 12:00

SUSCRIBIRSE

Para suscribirse a nuestro newsletter, complete sus datos

Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.

PODCAST