18th Annual Shorty Awards: GR8_TECH’s "Bet It Drives" Wins Bronze

Industry Conversations Reimagined

Bet It Drives, powered by GR8_TECH, has been named an 18th Annual Shorty Awards Bronze Honoree in the Branded Podcast category, recognizing the creativity and effectiveness of its work in digital media.

Unlike conventional studio or remote interview formats, Bet It Drives places guests inside a moving car with no set agenda, creating an environment for spontaneous and authentic conversations. The show has traveled across London, Lisbon, Rome, and Barcelona, bringing together influential voices from across the iGaming ecosystem.

Bringing Leading Industry Voices Together

Throughout its journey, the podcast has featured notable figures including Alex Pratt, Rasmus Sojmark, and Eman Pulis, alongside executives representing operators and suppliers from across the sector.

Now spanning four seasons, Bet It Drives has exceeded two million YouTube views and generated more than 280 media publications, further strengthening its profile as one of the industry's most recognizable podcast brands.

Authentic Storytelling at the Core

Built around personality-driven conversations and unscripted interactions, GR8_TECH has sought to redefine how industry discussions are created and experienced.

“Bet It Drives was built to challenge the safe, predictable way our industry tells stories. We wanted conversations with personality, tension, and exceptional insight. The Shorty Awards recognition proves that audiences are looking for content that’s bold, genuine, and impossible to ignore,” said Yevhen Krazhan, host of Bet It Drives and GR8_TECH’s CSO.

Recognition Beyond Metrics

“This year’s winners didn’t just chase views and clicks; they used digital as a bridge to genuine human connection,” said Junmian Sun, Managing Director of the Shorty Awards. “We’ve entered a new era where digital is no longer about rented platforms, but owned ecosystems.”

Award winners from 18th Annual Shorty Awards are selected by the Real Time Academy, which includes leaders from major organizations and brands across media, technology, and sports sectors.