Can you describe the exclusive package of brand new games that you presented at this ICE edition? 

At ICE London we have presented our novelties that are combined into 4 online casino concepts - Slots, Instant win, Exclusive, and Contemporary. Each concept corresponds to a certain audience, which is designed to attract, convert and retain all types of casino players. 

This is seen especially in the following four titles that we would like to highlight - Mr. Luck, Pearl of Egypt, Crystal Palace, and Zeus Quest. In all of them, we are aiming to combine the comfort of the known math concepts with a super attractive twist, so we intrigue the players and make them want and look for more. Every player can play with their own pace as fast spinning in these games is available. Three are the functions to do so - start, stop and turbo mode (fast spinning by skipping the animations). This is even available in the autoplay mode, where the button is unlocked and helps skipping the animations. 

What were the expectations and goals for this ICE edition? 

We had great expectations of ICE London and they were met. This was the first ICE after the pandemic in which the event returned to its size and scale. It was very well attended and we had three fully booked and super-attended days at the show. Meeting new partners from around the world and being able to expand our business massively is what makes ICE an extraordinary platform for the industry. 

How was the visitors feedback like?

Besides the fact our stand was crowded and each of our team members was fully booked with meetings, we are always looking to establish meaningful connections that can achieve something extraordinary in our industry. That’s exactly what we have received from our current and potential clients and partners. We are proud to say that they described our brand as innovative, modern, and attractive, with no equivalent in the iGaming industry highlighting the uniqueness of our online casino games. We also listen carefully to what they are looking for in an online casino game and are ready to customize our products to their needs and market preferences. 

In which markets is your company currently present? 

We are a leading online casino games provider in the Balkans with several well-established and popular operations that have trusted our diverse content. Last year, we achieved the very significant MGA Certification for providing our games and these markets are also in our jurisdiction scope. 2022 was very productive for us and we achieved to sign deals for expansion in the Latin American market where 7777 gaming is already live in several highly popular online operators. After ICE London we already started working on entering the African and Asian markets. 

How do you see the European market at the moment? 

Even though it is among the highest-regulated markets globally, it’s among the most interesting ones for us. The company has great plans for positioning on the European market, which is in action. We are already integrated with the leading aggregators, which hold certificates for the various countries on the market. Our partnership with them allows us to go live with major European operators this year. 

What is your opinion regarding the change of location of ICE expo for 2025 and in which of the 4 cities (Madrid, Barcelona, Paris and London) would you like this show to be held? 

London has always been the trademark city for this show, but having the current circumstances, the change is getting more reasonable from a business perspective. 

I would pick Barcelona as a first choice and Madrid as the second most-preferred option.

Can you tell us the goals and plans for this year and in which countries would you like to expand or grow?

Initiated by the interest shown from the local operators, we are currently exploring the regulations in Georgia, Czech Republic, Italy, Greece, and the Baltic countries. Another plan is to position ourselves in Romania with several of the leading operators there. We also plan to enter Asia and Africa, while several already signed deals with local platforms and operators are going to expand our presence in Latin America. 

Which other trade shows are you going to participate this year?

It’s going to be a very busy event calendar for us this year. I would name a few of our already confirmed shows - CasinoBeats Summit, iGB Amsterdam, SBC Barcelona, and SIGMA Europe. We are also having other shows on our radar such as SBC Latin America, in Miami.