Noticias de ultima
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Events

Adsterra: transforming digital advertising in the iGaming industry

Thursday 04 de April 2024 / 12:00

2 minutos de lectura

(Rio de Janeiro, SoloAzar Exclusive) - Adsterra, a leading advertising network with a decade-long track record in digital advertising, is revolutionising the Gaming sector. Tarcio Santos, Community Manager of Adsterra Brazil, shared with SoloAzar details about the company's incursion into the world of iGaming and its participation in the SBC Summit Brazil.

Adsterra: transforming digital advertising in the iGaming industry

“In this dynamic iGaming advertising landscape, where precision and performance are paramount, Adsterra stands out as a game changer. This advanced advertising network is not just a platform; it is a strategic partner committed to propelling advertisers to new heights. The platform not only meets advertiser KPIs but drives ROI to unprecedented levels”, explains Tarcio Santos.

“Those entering the iGaming advertising space need a partner who understands the industry's nuances”, added Santos, and he continues: “the goal is to ensure advertisers tap into high-quality traffic across CPM, CPC, and CPA”.

Adsterra offers the tools to make every ad impression meaningful; and Tarcio Santos, gave us his vision and experience of the firm during the SBC Summit Brazil. 

What companies or technologies did you find most interesting at SBC Summit Rio?

I thought it was interesting that the government's new laws on the iGaming market are enabling partnerships between operators and government lottery systems.  

I also found interesting the emergence of new Brazilian companies/startups with solutions to solve the possible problems that operators will have with the legalization of "bets" in Brazil. For example, startups with innovative KYC solutions, with documentation, age, and proof of life checks. Companies that provide payment solutions also present interesting technologies for the sector, such as PIX and solutions for the tax legalization of operators in Brazil. 

What conferences or presentations did you find most impressive or informative? 

I liked the presentation by AMIG, the Association of Women in the Gaming Industry. This is not only because of the date, which was close to International Women's Day, but also because Adsterra is a great supporter of women's participation in markets that used to be dominated mostly by men, just as it is in the AdTech market.  

We understand that there is a lot to be done and to improve in terms of equality with men in the job market. However, its actions like these, which, as has been said, "aim to bring more women to the forefront, to increasingly encourage their presence in this sector, to bring opportunities and space," that enrich the discussion and leave hope that the market is moving in the right direction.

How do you see the future of your company in the Latin American industry? 

Our primary plan is to expand our LatAm presence. We already have regional managers for Portuguese and Spanish-speaking partners, and our content localization is in full swing, too. Moreover, we are actively participating in local conferences. For instance, during 2023 and 2024, Adsterra made its appearance at Afiliados Brasil, SiGMA Americas, and SBC Rio. This year, I’ll be at Afiliados Brasil again, and I’m looking forward to it!

All in all, Adsterra has a lot of traffic from LatAm as well as brands interested in this GEO. This is basically the main reason why we make such an effort in growing our LatAm presence.

Categoría:Events

Tags: SBC Summit Rio,

País: Brazil

Región: South America

Event

GAT Expo CDMX 2025

28 de August 2025

GAT Expo Mexico 2025 closes with an international agreement and the creation of FIJA Federation

(Mexico City, SoloAzar Exclusive).- The 2025 edition of GAT Expo Mexico culminated with a historic announcement: the creation of the International Federation of Games of Chance (FIJA), the result of an agreement between GAT Events and the main regulators in Latin America. This milestone marks a new chapter of regional cooperation in the gaming industry.

Friday 29 Aug 2025 / 12:00

A Latin American Gaming Network is born: GAT Expo CDMX seals historic alliance between associations

(Mexico City, SoloAzar Exclusive).- As part of GAT Expo CDMX 2025, a groundbreaking agreement was reached among LATAM gaming associations, announcing the creation of a new platform where they can share information and build common visions for the industry.

Thursday 28 Aug 2025 / 12:00

GAT Expo CDMX 2025 marks a milestone: strategic alliances, innovation, and regional vision for the future of gaming in Latam

(Mexico City, SoloAzar Exclusive).- With more than 390 attendees, an impeccable production and a top level agenda, GAT Expo CDMX 2025 got off to a strong start at Expo Santa Fe. The first day not only brought memorable conferences and key debates on the future of gaming in Mexico, but also an announcement that could transform the regional regulatory panorama: a collaboration agreement between GAT and the Iberoamerican Board of Regulators. And it is just the beginning.

Thursday 28 Aug 2025 / 12:00

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