Adsterra: transforming digital advertising in the iGaming industry

“In this dynamic iGaming advertising landscape, where precision and performance are paramount, Adsterra stands out as a game changer. This advanced advertising network is not just a platform; it is a strategic partner committed to propelling advertisers to new heights. The platform not only meets advertiser KPIs but drives ROI to unprecedented levels”, explains Tarcio Santos.

“Those entering the iGaming advertising space need a partner who understands the industry's nuances”, added Santos, and he continues: “the goal is to ensure advertisers tap into high-quality traffic across CPM, CPC, and CPA”.

Adsterra offers the tools to make every ad impression meaningful; and Tarcio Santos, gave us his vision and experience of the firm during the SBC Summit Brazil. 

What companies or technologies did you find most interesting at SBC Summit Rio?

I thought it was interesting that the government's new laws on the iGaming market are enabling partnerships between operators and government lottery systems.  

I also found interesting the emergence of new Brazilian companies/startups with solutions to solve the possible problems that operators will have with the legalization of "bets" in Brazil. For example, startups with innovative KYC solutions, with documentation, age, and proof of life checks. Companies that provide payment solutions also present interesting technologies for the sector, such as PIX and solutions for the tax legalization of operators in Brazil. 

What conferences or presentations did you find most impressive or informative? 

I liked the presentation by AMIG, the Association of Women in the Gaming Industry. This is not only because of the date, which was close to International Women's Day, but also because Adsterra is a great supporter of women's participation in markets that used to be dominated mostly by men, just as it is in the AdTech market.  

We understand that there is a lot to be done and to improve in terms of equality with men in the job market. However, its actions like these, which, as has been said, "aim to bring more women to the forefront, to increasingly encourage their presence in this sector, to bring opportunities and space," that enrich the discussion and leave hope that the market is moving in the right direction.

How do you see the future of your company in the Latin American industry? 

Our primary plan is to expand our LatAm presence. We already have regional managers for Portuguese and Spanish-speaking partners, and our content localization is in full swing, too. Moreover, we are actively participating in local conferences. For instance, during 2023 and 2024, Adsterra made its appearance at Afiliados Brasil, SiGMA Americas, and SBC Rio. This year, I’ll be at Afiliados Brasil again, and I’m looking forward to it!

All in all, Adsterra has a lot of traffic from LatAm as well as brands interested in this GEO. This is basically the main reason why we make such an effort in growing our LatAm presence.