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Events

AGS Makes Bold Statement at G2E 2025: Spectra Cabinets, LATAM Expansion, and a Brand Ready for Global Impact

Tuesday 11 de November 2025 / 12:00

2 minutos de lectura

(Las Vegas, SoloAzar Exclusive).- In an exclusive interview with SoloAzar, Drew Pawlak, Vice President & GM Latin America at AGS, shared how the company turned heads at G2E 2025 with a powerful mix of product innovation, regional strategy, and a refreshed brand identity. From the standout SL75 cabinet to over 100 strategic meetings across Latam, AGS proved it’s not just participating in the global gaming conversation—it’s leading it.

AGS Makes Bold Statement at G2E 2025: Spectra Cabinets, LATAM Expansion, and a Brand Ready for Global Impact

Spectra Shines, Bonus Spin Xtreme Turns Heads, and AGSi Interactive Dominates
This year we showcased our full Spectra cabinet lineup, including the SL75, which has been an absolute star everywhere it lands. All of our core games run across Spectra, but good games on the UR43 turn into great games on the SL75. Bigger screen, bigger presence, bigger returns”, Paulak said, when asked about innovations showcased at G2E. “We also highlighted Bonus Spin Xtreme in poker rooms. It’s a table games progressive that’s completely flipping the poker economics in the U.S. It’s fast, it’s fun, and it’s a stellar product for us and customers.”

“And our AGSi Interactive team was all here! That business unit is on fire, absolutely crushing the Eilers report every month. Online is crowded, but we’re here to dominate, not participate,” he added.


AGS Strengthens LATAM Presence with Over 100 Strategic Meetings 
“This was my 23rd G2E, plus two World Gaming Congress shows before that, so this definitely isn’t my first rodeo. My goals were simple: keep building the AGS brand across LATAM and the Caribbean, move and improve deals already in the pipeline forward, and show that our products stand out here exactly the way they stand out on casino floors,” he commented.

We’ve got four great distributors in the region and an incredible sales team in Mexico. Together we knocked out well over 100 meetings, walked everyone through what’s right for their markets, and hosted a couple of amazing client events. So yes, my expectations all met,” he assured. “The show ends, but the business doesn’t, so now we go close.”

AGS: Refreshed brand and bigger booth

“G2E is one of the biggest stages in gaming and if you’re not here, the industry players take notice. For AGS, this show is more than just showing up. We showed up with purpose. We’ve built a unique story over 12 years, and G2E is where we put it right in front of the world.

“This year we showcased our refreshed brand, a booth that was double the size of any previous ones, a new location on the row with some of the biggest players in the industry, and a slew of awesome products across slots, tables, and online. We didn’t just participate, we made noise. And to me it felt like a milestone moment for AGS,” he remarked.

Leased Products Gain Momentum as Bold Cabinet Designs Steal the Spotlight

“Trend-wise, I’m thrilled to see operators getting more aggressive with leased product. In my opinion the old “5% participation cap” was always a spreadsheet myth. Suppliers put their best games – the ones players seek out – on lease. Better games mean better floors, better coin-in, more spend per spin, and more repeat visits. Everyone wins,” he pointed.

On the tech side… I could say AI, but everyone is already saying AI. So I’ll go with this: the cabinet design is off the charts. That giant, over-the-top, can’t-miss-me presentation absolutely pulls players in. It may not directly drive coin-in, but it sure makes the casino and banks of games look awesome,” he highlighted.

AGS: Global Growth and Industry Momentum

AGS rolled into G2E with a new brand and a new booth, and both finally look like the company we’ve become. We’re energized. We’ve grown up. And yes, we’re expanding internationally,” Pawlak said.

Then, Pawlak reflects on AGS’s growth over the past years. “When I joined AGS, we were a small regional U.S. supplier with a strong (some might even say legendary) business in Mexico and that was pretty much the whole story. That was only ten years ago. Since then, between interactive and land based, we’ve gone live in 26 countries. Fifteen of those are land based, and trust me, none of those markets are easy.”

“The new brand and booth are our way of saying we are no longer a small regional U.S. company, that we’re a serious competitor and our position is likely more elevated that some might think. We’re confidently holding a solid position among some of the best companies in the industry. AGS is doing great, the momentum is real, and there’s still a whole lot of runway ahead of us,” he concluded.

Categoría:Events

Tags: G2E, AGS,

País: United States

Región: North America

Event

ICE Barcelona 2026

19 de January 2026

Nadia Popova from EGT on ICE Barcelona 2026:"The new concept of our stand made a strong impression on visitors"

(Barcelona, SoloAzar Exclusive).- In this post-event interview from Barcelona, Nadia Popova, EGT’s Chief Revenue Officer and VP Sales & Marketing shares insights on the company’s standout presence, its “All eyes on us” stand concept, key product highlights, and the strategic partnerships forged at ICE Barcelona 2026.

Friday 20 Feb 2026 / 12:00

Luz Beatriz Jaramillo Serna of 21Viral: “Our presence at ICE Barcelona 2026 was exceptionally positive”

(Barcelona, SoloAzar Exclusive).- Following her participation at ICE Barcelona 2026, Luz Beatriz Jaramillo Serna, Head of Business Development, Marketing and Sales for Latin America at 21Viral, analyzes the commercial impact of the event, the trends set to shape the industry’s direction, and the company’s strategic priorities to consolidate growth across the region and new regulated markets.

Monday 16 Feb 2026 / 12:00

Toni Karapetrov from Habanero on ICE Barcelona 2026: Regulated Growth, Localization and Strategic Expansion Drive 2026 iGaming Strategy

(Barcelona, Exclusive SoloAzar).- In this interview, Toni Karapetrov, Head of Corporate Communications at Habanero, shares insights from ICE Barcelona 2026, highlighting premium content innovation, high-level industry engagement, key iGaming trends such as localization and gamification, and the company’s strategic focus on regulated market expansion and sustainable growth in 2026.

Friday 13 Feb 2026 / 12:00

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