Altenar Showcases Innovation and Global Ambitions at iGB Live 2025

What motivated your company to participate in this edition of iGB Live?
iGB has always been a regular fixture on Altenar’s calendar, and with ICE moving to Barcelona, this year’s event felt like an even greater occasion to exhibit in London. It gave us the chance to showcase our products and solutions to a diverse audience while maintaining our strong presence in the UK. Since it is always a varied and well-attended event, supporting it was an obvious choice for us.

How would you describe your overall experience as an exhibitor at iGB Live 2025?
All in all, it was a good show. Since it only ran for two days, and the final day tends to have lighter attendance, day one was key and proved to be the most productive for us. Our stand was excellent, as was our location, so that’s something we’ll likely aim to replicate in future.

What were the main innovations or products you showcased during the expo?
Our main focus was to ensure the market is fully aware of who we are and what we offer. We have many unique features and products, so spreading that message as widely as possible was key. With the upcoming 2026 World Cup, we highlighted the breadth and quality of our football offering across core markets, including props, micros, and promotions. We also showcased our front-end flexibility and optimisation options, which continue to set us apart.

How was the level of interest from attendees and potential business partners?
The show was productive, and we’re looking forward to seeing what comes from the follow-ups in the coming weeks. The growth of our existing customers remains an excellent benchmark for us, and we’re encouraged by our overall increase in customer volumes, alongside our ongoing expansion into new global markets.

Which topics stood out as key trends?
Operators and suppliers want more flexibility, more intuitive UI and UX, greater support from suppliers like us, and best-in-class products across key growth areas such as bet builders, props, micromarkets, and esports. We’re well-positioned to deliver on all of these fronts.

What value do you think iGB Live brings to the growth of the global gaming industry?
iGB is a good event, and one that has stood the test of time, proving its value to us year after year. The conference calendar offers many opportunities and becomes more competitive each year, but as long as iGB maintains consistent timing and an easily accessible location, it will remain a key part of our schedule.

What business opportunities emerged during the event, and how do you plan to follow up on them?
What comes next is key. We have a number of promising opportunities from the event, and it’s important we follow up effectively and productively. Overall, our experience at iGB this year was very positive.

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