“The first ten years told the story of who we are. The next ten will reveal what we can become. We are ready for expanding the market presence, for bolder ideas, and deeper partnerships”, said Ivo Georgiev, CEO of Amusnet.

At this year’s event, Amusnet will unveil a refined selection of solutions that represent the full scope of its business. Visitors to the stand will be invited to explore the company’s latest developments across Online casino, Live casino, and Land-based gaming, gaining insight into how these verticals connect to form a unified and flexible ecosystem for operators and players alike. Each area of the stand has been designed to showcase the consistency and quality that define the Amusnet brand across verticals.

The Online casino area will introduce a variety of new slot titles, highlighting Amusnet’s ongoing investment in engaging game mechanics, strong mathematical design, and contemporary visuals. In parallel, the Live Casino zone will present several innovative formats, reinforcing the vertical’s growing importance within the company’s portfolio.

A key development across the showcased titles is the structured series approach, where games share core functionalities while offering unique bonus features and gameplay variations. The main series on display includes Super Pot and Triple Boost, with many games incorporating Buy Bonus options, multi-pot mechanics, and other advanced mechanics that increase replay value and excitement. The portfolio also features Cascade Games and new entries of Crash Games, expanding gameplay variety and appealing to a younger, entertainment-driven audience. 

Games on focus include Crazy Red, Hot Deco, 40 Power Hot Triple Boost, Roman Coins, Gorgan’s Luck, Hippo Splash. These titles reflect a strong emphasis on faster game rounds, enhanced engagement triggers, and interactive mechanics designed to keep players immersed.

In terms of Live, the spotlight will be on Eye of Ra Roulette 2000x, Vegas GobblerLive, and Candy Wheel, each delivering a distinctive blend of live interaction, engaging themes and high production standards. These titles showcase Amusnet’s focus on combining technology with atmosphere, creating live experiences that are both entertaining and visually impactful.

The company will also present its latest developments within the Bonus Platform, demonstrating how promotional tools can drive engagement and retention. Solutions on display include Free Spins, Free Buy Bonus, the newest addition – Countdown Free Spins in which the thrill of competing with time adds the needed excitement to the game, Lucky Spins based on bet levels, and Golden Chips, which allow operators to reward players directly within live games. These tools are designed to give partners greater flexibility in building dynamic and personalised player journeys.

Completing the experience, the Land-based section will allow visitors to interact directly with Amusnet’s newest cabinet solutions, including advanced configurations and premium VIP models created for modern gaming floors.

In the Land-based segment, Amusnet will focus on its premium hardware lineup, led by the Type S VIP 43 and Type S VIP 75 slot cabinets. These will be displayed alongside the Type S 27, 32, 50F, and 55J-Curve models, showcasing a range of formats suitable for various casino environments. New additions will also be introduced, including a Stand-Alone Roulette centre, Type B Bar-Top solutions, and Type B Terminal 27, reinforcing Amusnet’s commitment to delivering a complete land-based offering.

Completing the showcase are Amusnet’s jackpot solutions, including Jackpot Cards Plus and the new Golden Coins Link Jackpot, which continues to expand as a key driver of engagement across markets.

“We grew because we never settled. Each new product, each new market, each new partnership helped us evolve. What excites me most is that even today, ten years later, we evolve with the same passion we started with,” shares Ivo Georgiev, CEO of Amusnet.

ICE Barcelona will also serve as the backdrop for a broader celebration, with the Amusnet stand transformed into a lively anniversary space. Throughout the event, guests can expect live showcases, interactive demonstrations, and immersive brand experiences, all designed to reflect the energy and ambition of a company celebrating its tenth anniversary in the industry. Entertainment and engagement will play a central role, creating an environment that encourages connection, conversation, and collaboration.

A key highlight of the anniversary program will take place on the second day of the exhibition, when legendary footballer Hristo Stoichkov will appear at the Amusnet stand for a special meet-and-greet at 3:20 pm on the second day of the show. His appearance adds a memorable moment to the celebration and aligns with the values of excellence, determination, and leadership that Amusnet associates with its own journey. The day will also feature a dedicated show and the presentation of multiple awards honoring long-standing partnerships, creative achievements, and shared successes.

While the anniversary activities and special appearances add excitement, Amusnet underlines that its ICE participation is ultimately about people. The company’s growth over the past decade has been driven by trusted partnerships, loyal clients, and dedicated teams. ICE Barcelona offers the perfect opportunity to recognise those contributions while opening a new chapter focused on innovation, growth, and deeper collaboration.

With a strong product showcase, a vibrant anniversary program, and a clear forward- looking message, Amusnet’s participation at ICE Barcelona 2026 sets the tone for the year ahead and invites the industry to be part of the next stage of its journey.