From January 20-23, 2025, Clarion Gaming's ICE and iGB Affiliate events will be held at Fira Gran Via Barcelona, followed by iGB L!VE at ExCeL London from July 1-4. 

Safer gambling organizations worldwide are invited to apply to become Clarion Gaming's official charity partner for these high-profile events, gaining exposure through unprecedented interest in the brand.

Interested organisations, who will benefit from unrivalled branding and networking opportunities at three of gambling’s most dynamic live events are being asked to provide an overview of how they would deploy the partnership to help address specific challenges together with their mission and vision for the future.

Clarion Gaming has set a deadline of 30th September for the receipt of applications with the partnership becoming effective in October and running through to 1st August 2025.

Stuart Hunter, Managing Director, Clarion Gaming said: “I’m extremely proud of the fact that Clarion Gaming was the first expo organiser to introduce  an annual charity partner program, an initiative which followed our ground-breaking incorporation of a show floor feature exclusively for safer gambling. The Consumer Protection Zone which launched at ICE 2018 has grown and evolved year-on-year.

“In keeping with the very latest thinking on safer gambling the concept has been rebranded as the Sustainable Gambling Zone and will have a high profile presence at both ICE Barcelona and iGB L!VE London.”

He added: “The partnership with Clarion Gaming will see the successful charity confirmed as an ICE Ambassador, receive widespread  branding at the 2025 editions of ICE, iGB Affiliate London and iGB L!VE, be part of the official opening ceremonies for each event, receive recognition in Show Guides and on the dedicated event websites, attend as guests at the many VIP networking events, have fundraising visibility including an advertising presence in the ICE Show Daily newspaper and profiling in our extensive pre-show PR and comms campaigns.”

Organisations wishing to apply to become the third Clarion Gaming Charity Partner following in the footsteps of YGAM and the International Center For Responsible Gaming  should visit https://www.icegaming.com/clarion-gaming-charity-partner