Aristocrat showcased their successful innovations and connected with their team and customers from around the world at the G2E 2023 edition in Las Vegas

How was your experience at G2E this year?

G2E 2023 was fantastic.  As always, it was a great opportunity to connect with our team and visit with industry friends from around the world.  This year was particularly special for LATAM as we had a strong showing of regional LATAM product, showcasing specific innovation and entertainment that we’re able to provide our customers and players in the region.

Mo'Mummy™ and Scorchin'Fortune™ were the focus of attention for the LATAM customers, along with the games that will be part of our portfolio in Latin America during 2024. Some of these games to be launch in the Latin America region are Buffalo Link™, Coin Trio™, Bao Zhu Zhao Fu Link™, Crazy Chicken™, Triple Power Link™ and Wonder 4 Collection™ in the MarsX Portrait™ and Buffalo & Friends™, Grand Legends™ and Bonus Boost 888™ for the MarsX Upright™ and MarsX Slant™ cabinets.

For the North America market, it was a big success.  We were able to shake up the gaming industry with a display of innovative content, including the first six NFL Slots games, new cabinets, and once again, 100 percent previously unreleased for-sale games. This exciting portfolio will feature nearly 200 games on the floor as well as four new cabinets. Highlights on the booth include Super Bowl Jackpots™ and Tarzan® vs Wild™ on the all-new King Max™, Buffalo Ultimate Stampede™, Wonder 4 Revolution™, Whisker Wheels™, Buffalo Triple Boost™, and Coin Trio™.

Additionally, Anaxi, our dedicated online Real Money Gaming and Customer Experience Solutions business was able to showcase the line of products that will lead the charge in bringing operators on the journey from land to online. Some of the most iconic Aristocrat titles have been reimagined, including Buffalo™, Timberwolf™, Wicked Winnings™ II, and Miss Kitty™, while engaging with innovative platforms and applications for operators that puts the gaming floor in the players’ hands.

Regarding the products Aristocrat presented at G2E, what is the message for potential new partners?

To our LATAM partners, I’d say: “If you don’t have Mo'Mummy™ and Scorchin'Fortune™ , you need these games on your casino floor.” This is shown through the proven performance and positive player response we’ve received across casino floors.

More broadly, Aristocrat Gaming is all about investing in innovation to change the game.  We continue to invest heavily in product design and development.  We know that every dollar devoted to this space delivers entertainment returns to our customers and their players. The depth and breadth of our product portfolio is unmatched.  This is true for land-based casinos and, through our Anaxi team, online as well.

How are you working on innovations within the US market?

Part of our commitment as a global gaming leader is to deliver innovative products not only in the North American market but in all regions and areas we serve. Recently our leadership team had a workshop, and it was defined as a gaming vision to offer the best seat in the house for whenever and wherever the world plays. To achieve this, we have a well defined and solid strategy that includes innovation as one of the prerogatives.

Our games must be trendsetting and always engaging and fun for players. For our customers it is very important that the game offer is renewed and new concepts, mechanics and even graphics are offered. An example of this is the launch of NFL games for this market, where we are not only launching one machine, but we are also offering six different games in different cabinets and with the option that the player can choose his favorite team. Something never seen before and perhaps also unimagined. This is thanks to innovation and the different way of looking at the gaming industry.

This applies to all our markets and lines of business where we participated, including social gaming and real money gaming. For our land-based gaming segment we work with twelve D&D studios around the world that are producing games for all our markets, including North America, EMEA, APAC and LATAM regions.

After the success of Aristocrat´s presentation at G2E, could you give a summary of the Company’s achievements this year?

Our greatest success continues to be our people.  We are so proud of the Aristocrat team and its growth over recent years.  Particularly in the Latin America region we have launched and grown several new product lines including: MarsX and Mars Portrait cabinets; Jackpot Del Encanto™ in Puerto Rico and Mo'Mummy™ and Scorchin'Fortune™ in Mexico. We’ve also amped up our in-market presence through various events and promotional activities. 

On the back of these efforts and many more globally, Aristocrat was recognized as “Supplier of the Year” in the Global Gaming Awards for the fifth year, as well was awarded “Best Overall Supplier of Slot Content” for the fifth consecutive year at the annual EKG Slot Awards.

These successes could not have been achieved without the hard work, collaboration and ingenuity of our global teammates and the trust and support from our customers and the preference of the players.