Aristocrat spent two very succesful and growing days at PGS 2023 event

What novelties did you present at this edition?

We presented the latest products for the Peruvian market, to which the customer response was fantastic. It was the official launch of the MarsX™ Portrait cabinet with the game Bao Zhu Zhao Fu™ Blue Festival™ and Bao Zhu Zhao Fu™ Red Festival™. These games feature impressive mechanics including triple metamorphic and Aristocrat’s famous Hold & Spin.

These games are recognized by Eilers & Krejcik as top performers. Ranking in the top ten of ‘Top Indexing Games’ – Core, as well as being named ‘Top Performing New Video Reel Core Game’ AND 'Most Innovative Game' at the 5th Annual EKG Slot Awards.

Additionally, we launched the MarsX™ Upright cabinet with the games: Fu Dai Lian Lian™ Panda™ and Fu Dai Lian Lian™ Dragon™ with metamorphic play and free spins, Gold Stacks 88™ Turtle Kingdom™ and Gold Stacks 88™ Royal Monkey™ including the jackpot pick feature, sticky wild feature, and free games and Big Fu Cash Bats Dragon™ and Big Fu Cash Bats Bat Blessing™ with cash-on-reels and metamorphic game play.

Why did you decide to present this specific product in the Peruvian market?

We continue to focus on how we can capitalize and scale on the success of the Peru market. Our games are popular with players and operators, and widely available throughout the region. We want to showcase the latest innovations and our ability to deliver world-class products to our customers and players.

What were the highlights of this 20th edition of PGS?

The opportunity to be at the PGS alongside our distributor and partner Panamerican International Gaming was priceless. During these two days we met with the major operators in the region and presented the latest in new cabinets and games. Also, it was a great opportunity to see colleagues, gaming authorities and friends during the networking events organized by the PGS.

Why Perú is a potential market for your products?

As I mentioned before, Peru is a market with proven success and future growth. We are very grateful that our games are popular and well known by players and operators. You can find our products in most of the casinos and some titles are considered a must in every casino. 

For us Peru is not a potential market, it is an established market where we have consolidated products, working closely with our customers to understand the needs of their operations, markets, and players so that we can develop the right products to meet the needs of the market. The same mentality applies to any region that Aristocrat Gaming operates in around the world, we make sure to take a localized focus on our products and offerings.

Next challenges in the Latam market?

Rather than focusing in on the challenges, we will continue to identify opportunity for growth and scale. As such, we will continue our investment in design and development, including product innovation by introducing new collections, market-first developments, and premium products. This is how we will remain an industry leader.  

Next events you will attend?

G2E in Las Vegas is our next big event, and we are planning to showcase new products and technology as we normally do every year. The Aristocrat LATAM team is looking forward to welcoming all the customers from Latin America and the Caribbean to our dedicated section in our booth.