As every year, Paysafe Group was present at SiGMA
⏱ 2 min read
(Malta, SoloAzar Exclusive).- Aleksandra Jeda, Lead Key Account Manager of Paysafecard (Paysafe Group company) spoke with SoloAzar in the framework of the latest SIGMA show. There she commented on the characteristics of the product they market, as well as the participation of the firm in the fair and the markets in which they participate, among other topics.
Jeda explained the characteristics of the product marketed by the company: "Paysafe Group has a product that is a well-known pre-paid method in Europe, it is a card that charges money, electronic money, and the benefit of using this system, for gambling companies, above all, it is to attract people who do not want to use their banking products online, because they fear fraud, or simply want to avoid registering their bank account or their credit card over the Internet. It's a pretty good option." She then added: "Our company is quite well known in Europe, we are quite strong, and there are markets where people like to use cash, in which they prefer to buy a card with which they can later load to their games account. It is very easy to use".
Then she talked about the show: "We think SiGMA is good, it's improving, it's quite big, not as much as ICE, but I think Malta is going to benefit a lot this year also with what is happening in Europe, with the BREXIT many gaming companies are relocating from Gibraltar to Malta, because for them it is a safety outlet for what happens with the UK when it leaves the European Union, so I think there is more interest and more companies opening offices in Malta. Therefore, they look for office space, they look for people, and that is why this year there is more movement, we come to SIGMA every year, we see their growth and development, I think this year is better organized and there are enough people."
"For us it is an opportunity to get new customers and it is also an opportunity to see the already known customers, we also aim to make ourselves known and just stay up to date with all the news," she added.
When taking stock of 2018 regarding the company, she commented: "It has been a very good year, a year of many changes, but I think they have been very positive, some markets have been regulated, some laws are being regulated with respect to Money laundering. There were changes that affected us in terms of the product, but we had to react and they were positive changes, I think we have already improved a lot in the markets where we are strong, we have grown and we are in some new markets in Europe, as in Montenegro, we have also made some changes in regulated markets, such as Italy, for example."
"We are currently operating in many markets, in Latin America we are in Mexico, Peru, Uruguay, Argentina and Brazil, but in Brazil we are not currently promoting the service for companies, we are waiting for regulation. The next show is next year that comes in ICE," she concluded.
Categoría:Events
País: Malta
Event
SiGMA North America 2026
01 de September 2026
LatAm Regulators Discussed Illegal Gambling and Innovation at SiGMA North America
(Mexico City, SoloAzar Exclusive).- The panel "The Red Pen Forum: Regulators Respond to the Industry," held during SiGMA North America 2026, brought together representatives from Uruguay, Argentina, Puerto Rico, and Honduras to analyze regulatory challenges, digital transformation, illegal gambling, and the need to adapt lotteries for new generations. The conference was moderated by Rodrigo Cigliutti, Executive Director of CIBELAE (Ibero-American Corporation of State Lotteries and Betting), and featured the participation of Marcelo Visconti, National Director of Lotteries and Quinielas of Uruguay; Carlos Moyano, President of IAFAS Entre Ríos, Argentina; Heidi Hernández Olivo, Deputy Secretary of the Puerto Rico Lottery; and Lissa Mencía, General Director of Lottery Operations and Games at Loto Honduras.
Monday 28 Sep 2026 / 12:00
SiGMA North America Addressed Crisis Management in iGaming
(Mexico, SoloAzar Exclusive).- During SiGMA North America 2026, Rosa Ochoa, founder of the Blue Global Gaming platform and strategic advisor for gaming operators; Iliana María Pineda Echeverri, Chief Legal & Compliance Officer at Wplay.co; Iraid Rosales, Country Manager Mexico at Amusnet; and Elizabeth Maya Cano, Executive President of CORNAZAR, analyzed the key factors in managing crisis situations within the iGaming industry, with a special focus on transparency, communication, technology, and preparation.
Friday 25 Sep 2026 / 12:00
Affiliates and Acquisition: Keys to Regulated Markets in North America
(Mexico City, SoloAzar Exclusive).- During SiGMA North America 2026, Cristopher Guzmán Reyes, Head of Affiliates at Logrand Entertainment Group; Guga Júnior, influencer and slots expert at Scalar Partners; Andrés Gómez, Head of Latin America Go-to-Market Strategy at Admattic; Yambot Aguilera, Gaming and Finance Sales Director at Google; and Paula Gabriel Jiménez, Advertising Client Growth Director for Microsoft at Aleph, analyzed the state and provincial affiliate ecosystem in North America, as well as the acquisition challenges in regulated markets.
Thursday 24 Sep 2026 / 12:00
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