"At Novomatic we are excited to celebrate and congratulate GAT Expo Colombia´s team on their 25th anniversary", Manuel Del Sol, Novomatic

Could you comment on the experience of your Black Edition II Cabinet Series product that you presented at the GAT Expo Colombia?

The BLACK EDITION II line of cabinets represents an exquisite reinterpretation of the BLACK EDITION concept with a modern maximum flexibility approach across the various cabinet versions. From the outset, we were confident that it would be exceptionally well received in the Colombian market. However, we decided to push expectations even further.

A few years ago, NOVOMATIC broke into the North American market with the successful introduction of its 100% circular signs. This strategy proved to be an instant triumph and we have now decided to incorporate it into the Colombian market, along with our BLACK EDITION II cabinets and Linked Progressive Jackpots. This synergy has resulted in a comprehensive solution that has dazzled the GAT – Bogotá attendees.

However, we will continue working to reach the full potential of these solutions at the next GAT – Cartagena event. There, these products will be available not only for the Colombian market, but also for the Central American and Caribbean markets.

Which market did you focus on during this GAT show? Only Colombia or LATAM?

Our strategy in relation to GAT – Bogotá is deeply rooted in the local sphere. We focus on building strong connections with our customers in Colombia. We believe it is essential to understand and address the specific needs of this large market of over 3,000 gaming halls, which is why we are taking a 100% local approach to this show.

Regionally, it is important to note that the NOVOMATIC Group has a strong presence with offices in countries such as Argentina, Colombia, Ecuador, Mexico and Peru. Although we maintain a fluid collaboration between these subsidiaries and it is common for our executives to participate in various international fairs, each of these offices also organises its own events and participations.

At NOVOMATIC Gaming Colombia, our mission is to address the Colombian, Central American and Caribbean markets. Our regional presence allows us to adapt precisely to the specific dynamics and challenges of these areas, and we are committed to providing high quality solutions that respond to our clients' business needs.

What do you think about the evolution of the legal Gaming in Colombia?

At NOVOMATIC, our conviction is the promotion of legality in the gaming industry. We believe this is the path to sustainability for our business and all its segments. Therefore, we are committed to leading the way towards ethical and legal practices in collaboration with other key players in Colombia.

We are currently engaged in the creation of a strategic plan specifically designed to benefit small operators. The plan's main objective is to provide a cost-effective option for these operations to respond to the legal framework currently in place. We recognise that legality is not only a regulatory requirement, but also a key factor for sustainable business growth.

Our mission is to contribute to building a transparent, ethical and compliant gaming industry, which in turn ensures a prosperous future for all involved.

What does it mean for you to be part of the GAT Expo, for one more year?

It is always a pleasure to be an active part of the meetings and initiatives promoted by GAT. We are excited to celebrate and congratulate the team on their 25th anniversary. This milestone represents a quarter of a century of effort and growth of a brand that has managed to position itself in our industry and deserves to be recognised. We look forward to continuing our collaboration and achieving more success together.