“This was my first time attending G2E, and what motivated me was the fact that it’s the largest event in North America for land-based casinos, while also dedicating space to iGaming. Being present there, representing Atlaslive, was an opportunity to understand how both worlds are converging and how this evolution can influence the Latin American market,” said Bruno Almeida in Q&A with SoloAzar.

Bridging Land-Based and Online Gaming at G2E

“Although G2E has a section for iGaming, it remains strongly focused on the land-based casino segment. Considering Brazil’s upcoming regulation for physical casinos, it was very relevant to explore how this vertical is modernizing and how it can coexist with online operations in the near future,” he added.

Innovation and Immersion in Land-Based Gaming

“I was impressed by how much game quality has evolved in the land-based sector. Companies are clearly investing in more immersive experiences, blending innovation, design, and technology to bring a new level of engagement to the physical environment”.

Valuable networking sessions for AtlasLive

“The networking sessions with operators and technology providers focused on Latin America were particularly valuable. They highlighted how global companies are adapting to regional regulations and cultural nuances, an area where Atlaslive is already a strong player,” he added, when asked about the highlights of the event.

Embracing Convergence: Aligning Land-Based and Online Gaming for a Unified LATAM Strategy

“The main takeaway was the growing synergy between land-based and online ecosystems. Understanding how major global brands are integrating these experiences helps us at Atlaslive to refine our vision, offering more adaptable, cross-channel, and regulation-ready solutions for the Latin American market,” he concluded.

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