The 2024th edition of the BEGE fair took place on 27 and 28 November at the Inter Expo Center in Sofia, Bulgaria, where it celebrated its 15th anniversary as a leading event in the gaming industry. 

This important meeting brought together the most experienced professionals of the sector, at an international level, to exchange information about the latest trends in the European market, as well as to foster business connections. 

In an exclusive interview with SoloAzar, , Silvia Hristova, Chief Partner Success Officer at CT Interactive, shared her vision of how they value the opportunity to showcase their products on an international stage of great relevance in the Balkan market: 

“Participating in BEGE's 15th Anniversary was a significant moment for CT Interactive. This expo has always been a cornerstone event for the industry, bringing together key players from the gaming sector. 

She added that "being part of this milestone year allowed us to reaffirm our position as an online gaming market leader and connect with long-standing and new partners. Showcasing our latest innovations alongside more than 80 international exhibitors highlighted our offerings' competitive edge and diversity”.

Silvia also highlighted the dynamism of this year's BEGE event:  “It was an honor to stand among such a dynamic lineup of industry leaders and celebrate the gaming community's continued growth and evolution.”

Regarding the products or solutions exhibited at their stand, and the reception they received, Hristova detailed the following: 

“At BEGE, we presented several of our key titles for 2024, including Doctor Winstein Buy Bonus, Piggy Crash, The Wild Rhino, and Sugar Town. These games stand out for their engaging themes and the robust mathematical models underpinning their design, ensuring consistent performance and player satisfaction.”

Commenting on the feedback from attendees, she described it as ‘overwhelmingly positive’. She added that “Operators were particularly impressed by the depth and versatility of our offerings, which cater to a wide range of consumers’ preferences while delivering measurable results. Our games' ability to balance entertainment with strong business performance resonated with many, reinforcing our reputation as a reliable partner in the iGaming industry.”

Finally, Silvia Hristova made an analysis of their future goals, and the success and achievements of having participated in BEGE 2024, highlighting the Balkan region as a strategic market for CT Interactive: 

“Our immediate goals include strengthening partnerships with regional operators and tailoring our content to meet the specific preferences of local players.”

She ended the interview by underlining the focus on harnessing the potential of the region: “We also aim to leverage BEGE's feedback to refine our offerings and introduce more localised content. The region holds immense potential, and we are committed to fostering relationships that drive growth for our partners and CT Interactive.”