Belatra Highlights SBC Summit Success and Future Growth Strategy

Belatra goals and highlights at SBC Summit 2026

“Our main goals were to strengthen relationships with existing partners, connect with new operators and aggregators, and explore opportunities to expand Belatra’s international presence, particularly across Europe and Latin America. This year, we built our entire exhibition presence around personal passions, hobbies, and our signature recurring character, The Guy, presenting it through our Belatra Adventure Club stand,” Lucila affirmed.

She then explained how the firm met its goals: “To set the stage well ahead of Lisbon, we executed two strategic pre-expo special projects designed to build early brand awareness, keep Belatra top of mind, and genuinely engage industry professionals, specialists, and peers in our core concept before the doors even opened. The first was a major international research study conducted in partnership with G&M News exploring the hobbies and work-life balance of iGaming professionals, which united the broader industry community around Belatra. Alongside this, we launched an exclusive collaboration with Portuguese online casino streamer João Lavadinho, published as Instagram co-posts featuring a dynamic hobby-trip video series across Portugal.”

The Belatra Adventure Club concept created an engaging atmosphere for visitors

Lucía commented that SBC Summit Lisbon was a very productive event for Belatra, as this pre-expo engagement directly drew heightened attention and interest to its booth. 

“The Belatra Adventure Club concept helped create a more engaging, vibrant atmosphere and gave visitors the opportunity to discover our games in a relaxed, interactive environment. Focusing on personal passions and our research insights genuinely helped put our guests at ease: by talking not only about business but also about shared hobbies, we established an effortless conversation starter that made connecting with completely new contacts feel natural and welcoming", she said, and then added: "Over the three days, our team held valuable meetings, reconnected with industry contacts, established new connections, and discussed high-impact potential collaborations that paved the way for our continued international expansion.”

Promising conversations and partnerships

"The summit opened up several promising conversations around new distribution opportunities, direct operator relationships, and potential collaborations with industry partners.

"We also had the opportunity to reconnect with existing contacts and explore how we can strengthen ongoing partnerships through new game launches, improved market positioning, and more tailored commercial support.

"For Belatra, the value of SBC lies in direct communication. One hour of face-to-face discussion can replace months of emails, helping both sides agree on priorities faster and identify concrete ways to collaborate, grow together, and strengthen their market positions. Our next step is to turn these discussions into actionable projects."

Navigating Europe and Latam as Complementary Pillars

How does Europe's current market development stack up against your other international regions?

"Belatra has a long-standing, established presence in Europe, just as we do in Latin America. Over the years, we have built a solid footprint across both continents, operating in every key market where gaming is legally regulated.

The main difference lies in the pace and nature of their evolution. Europe is a mature, highly competitive landscape where growth requires extreme regulatory precision, adapting to nuanced local compliance rules, and offering tailored content that aligns with sophisticated player preferences. Latin America, where we have equally deep historical roots and brand recognition, is currently experiencing dynamic growth driven by newly regulating jurisdictions and expanding operator demand.

We view these two regions as complementary pillars of our international strategy. Having a proven track record in both Europe and Latin America allows us to navigate mature and emerging jurisdictions with equal confidence — focusing strictly on regulated, sustainable growth and long-term partnerships across every market where we operate."

Positive feedback and a relaxed atmosphere at the booth

"The feedback from visitors was overwhelmingly positive, especially regarding our Belatra Adventure Club concept. By putting the spotlight on personal passions and our industry hobby research, we immediately put guests at ease: talking not just about business but about shared interests became an effortless icebreaker, opening the door to natural conversations even with completely new contacts. Visitors loved the relaxed, interactive setting and enthusiastically explored our games, alongside our custom branded merchandise that served as another great conversation starter.

A major highlight was the giveaway of the iconic Fujifilm X100VI camera, which sparked tremendous buzz across the floor. Tied directly to our core philosophy — “Life is the adventure! Try new things. Collect moments” — the prize went to a lucky winner, giving him the perfect tool not just to live life’s adventures, but to capture and preserve those memories.

Our main takeaway is that exhibition success goes far beyond showcasing products. A brand becomes truly memorable when you build an experience people genuinely enjoy, grounded in real human connections that turn casual meetings into long-term partnerships."

Strategic Growth and Upcoming Global Events for Belatra

"Our immediate priority is to build on the momentum from Lisbon by following up with the operators, aggregators, and partners we met, advancing ongoing negotiations, and converting promising discussions into new integrations and long-term commercial agreements.

Geographically, Latin America remains a key strategic focus — particularly Brazil and Peru, alongside Mexico and the Caribbean — where we see strong opportunities to expand our presence and develop new partnerships. At the same time, we continue strengthening our position in Europe through certified, market-specific opportunities. Our approach is to pursue sustainable growth rather than expansion for its own sake: we prioritize building strong partnerships, adapting to each market’s regulatory requirements and player preferences, and delivering consistent value to operators and players alike.

Looking at our upcoming event calendar, our next major stop is the Grand Final of the Bloko Padel Tour 2026, taking place in Rome from November 2 to 4 during SiGMA World, where Belatra is proud to support the tournament as a Gold Plus sponsor. In parallel, we have already begun working on our creative concept for ICE Barcelona in January. Just as we did ahead of Lisbon, we aim to pleasantly surprise the industry with a fresh, engaging presence there as well.," Lucila concuded.