Bluberi Gaming announced its partnership with WWE at recent G2E Las Vegas

What products have you exhibited at G2E?
We brought a lot of new games. The big announcement for this G2E was about the relationship and partnership with WWE, which is truly something different. Last year we launched Sir Mix-A-Lot, which is a very different type of game, very immersive, and that was one of the reasons why WWE has selected us for their preferred partner. The WWE is non-stop content, there are hundreds of special events held by WWE from which we will source content for our game. The wealth of content is truly amazing. WWE chose Bluberi because they like the way that we embed the content in the game. It's very different from what we saw in the floor. Over the course of the next year we will take the time to develop an exciting immersive experience for the player and launch it at next G2E.

We have five or six new games that we are launching today, on the Novus Series b49, and b27 and h27 machines. These are all new games that are really exciting, we will try different ways of presenting the jackpots, free spins, and all sort of different gaming dynamics.

How have you seen this G2E edition?
I think G2E this year feels bigger than most. I really have the sense that all the companies have brought out their big guns and launching some very interesting concepts. So I am really proud to be part of being part of the floor at this year with the WWE announcement and quite proud of our G2E booth at this year.

What are the goals of the company for the rest of the year?
It's always our objective to sell and lease more boxes. But we are also interested in building stronger relationships with our existing customers, showing them new content, "Building games around you" is our tagline, and that's what we do. We build the games around our casino players, and our casinos, and our content is designed with our customer in mind. Another goal is building new relationships with new customers that haven't experienced Bluberi yet. We have heard from a lot of new customers this year: "You guys are different from others, you move faster, you respond faster." They want us to generate more entertaining content, hyper local content, which is content that shape around territories and player preference. For example, Oklahoma has a strong conventional game market, and their players have certain preferences. Bluberi has a very strong portfolio of games for that market such as 9 lines and 5 lines “time on device” games. Oklahoma tribes have asked for this content and have stated that Bluberi has delivered games that meet their needs.

In which markets are you operating?
We have a very large number of machines in Florida, and we also have a very large footprint in Alabama, and the second biggest is in the Washington area, where our Sales Rep has done a great job expanding our market footprint there. We have a keen interest in the California market as well! We are also expanding into Maryland this year. We have a substantial footprint in the Maryland route market and now we are going to open up the commercial market. Next year we'll be in the Canadian market and in Las Vegas. We are really excited about our growth for 2020.