Air Dice at ICE Barcelona 2026: Building Momentum Through Innovation and Strategic Market Expansion
Monday 09 de February 2026 / 12:00
⏱ 4 min read
(Barcelona, SoloAzar Exclusive).- In this interview, Erkki Nikunen, Partner & CBDO of Air Dice, reflects on the company’s performance at ICE Barcelona 2026, the strong reception of its FateQuest series, key industry trends shaping the sector, and Air Dice’s strategic priorities for growth, partnerships, and market expansion in 2026.
What assessment do you make of your company's participation in ICE Barcelona 2026, both in terms of commercial exhibition and business opportunities?
"Our participation in ICE Barcelona 2026 has been highly valuable both from a commercial exhibition perspective and in terms of business development. The event provided an excellent platform to showcase Air Dice’s latest game portfolio and technological innovations to a global audience, strengthening our brand visibility and reinforcing our position as a creative and reliable content provider in the industry.
Commercially, the exhibition generated strong interest in our newest titles and upcoming releases, and our stand attracted a consistent flow of both existing partners and new operators seeking fresh, high-performing content. The quality of meetings and the level of engagement exceeded expectations, allowing us to deepen relationships with current clients while opening discussions with several new distribution partners across multiple markets.
From a business opportunity standpoint, ICE Barcelona proved once again to be one of the most efficient environments for networking and deal-making in the gaming sector. We established promising new contacts, initiated cooperation discussions, and identified opportunities for expansion in both regulated and emerging markets.
Overall, our participation delivered strong commercial visibility and meaningful business prospects, making ICE Barcelona 2026 a successful and strategically important event for Air Dice"

The quality of the audience and the profile of the contacts generated during the event
“We evaluate the quality of the audience at ICE Barcelona 2026 as very strong, with a high concentration of decision-makers and senior professionals from across the global gaming industry. The event continues to attract operators, aggregators, platform providers, and strategic partners who attend with clear business objectives, making conversations both productive and commercially relevant”.
What products, solutions or services did your company present in this edition and which aroused the most interest among visitors?
“At ICE Barcelona 2026, we placed a strong focus on showcasing our main releases for the year under the FateQuest series, which represents a major step forward in our game portfolio. We are launching four titles within the FateQuest theme, covering multiple mechanics and player experiences, including a video slot, a shifter slot, and Dice Placement games, allowing us to demonstrate both innovation and versatility in our product offering. The strong thematic identity and varied gameplay formats attracted significant attention from operators looking for fresh content that stands out while appealing to different player segments”.
"The FateQuest universe was also central to our stand design, with the entire booth concept built around the theme. This created a cohesive and immersive experience for visitors, helping us clearly communicate the creative direction and product vision behind the series. Overall, presenting both the games and the themed stand together helped create a memorable showcase and strengthened the commercial impact of our participation at the event.”
Trends or debates seen at ICE Barcelona 2026
"From our perspective, several clear trends and industry discussions at ICE Barcelona 2026 are likely to shape the gaming sector in both the short and medium term.
One key trend is the continued demand for differentiated content and hybrid game mechanics. Operators are increasingly looking for titles that go beyond traditional slots, combining familiar gameplay with innovative mechanics and stronger thematic storytelling. This aligns well with Air Dice’s direction, including our focus on formats such as Dice Placement and shifter-style mechanics within strong thematic worlds like FateQuest.
Another major topic was market expansion within regulated environments. Many operators are actively preparing for entry into newly regulated jurisdictions, like Finland in 2027, while strengthening their presence in established markets. This increases demand for flexible, compliant, and easily integrable content providers that can support rapid expansion strategies".

After attending the event, what are the company's main strategic priorities for this year? Are you preparing the launch of new products or developments for this year and in what areas will you be focused?
"Following ICE Barcelona 2026, our main strategic priority for the year is to build on the strong momentum generated at the event and continue expanding Air Dice’s presence across our main markets. In parallel, we are focusing on broadening our portfolio with innovative mechanics that go beyond traditional slot formats, as well as strengthening our roadmap to ensure a consistent pipeline of high-quality releases throughout the year. Supporting partners with fresh content remains key to maintaining player engagement and long-term performance.
Another strategic priority is expanding our distribution network, deepening cooperation with existing partners while establishing new partnerships in regulated and emerging markets. Improving integration efficiency and ensuring our content is easily deployable across multiple platforms is also an important development focus.
Overall, our strategy for the year centers on product innovation, strong thematic game development, and continued commercial expansion, ensuring that Air Dice remains a flexible and creative content partner for operators worldwide".
To conclude, Do you plan to address new markets or strengthen your presence in key jurisdictions during 2026? What factors influence that decision?
"Yes, during 2026 we plan both to strengthen our presence in key regulated jurisdictions and to explore opportunities in selected new markets where conditions support sustainable long-term growth.
Our expansion decisions are primarily influenced by the regulatory environment and market maturity. We focus on jurisdictions that offer clear regulatory frameworks, stable licensing conditions, and long-term growth potential for both operators and content providers. Markets where operators are actively investing in player acquisition and retention through high-quality content are naturally of strong interest to us.
Another important factor is partner demand. Expansion often follows the needs of our existing partners as they enter new territories, allowing us to support their growth while extending the reach of our own content. Technical integration requirements, certification processes, and speed to market also play an important role when evaluating priorities.
Overall, our approach is selective rather than purely expansion-driven. We aim to grow in markets where we can build strong, long-term partnerships and where our content portfolio, including new series such as FateQuest, can deliver sustainable value for operators and players alike".
Categoría:Events
Tags: Air Dice, ICE Barcelona,
País: Spain
Región: EMEA
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