Altenar will be in attendance at SAGSE Latam and Brazil-based Sales Manager Frederico Caputi will moderate a panel discussing sports betting and fan engagement in Brazil.

Ahead of his trip to Argentina, we spoke to Frederico for his thoughts on how sportsbook operators can ensure they attract and retain players in such a competitive market, and how Altenar can help. Here are his top five tips:

Offer localised content

Brazil is a unique market and content must be tailored to the needs of the audience here. Simply replicating the same offerings from other markets will not work. There are many parts of a sportsbook which should be focused on a Brazilian audience, from the language used, the events covered and the payment options available. Altenar’s experience in regulated markets around the world means we have the knowledge and expertise needed to adapt our sportsbook solution to local requirements.

Make the most of marketing tools

Football is king in Brazil and fans love to bet on their favourite team so it is important that brands cater to that. Using marketing tools such as Bet Boosts can ensure the best odds are on offer for the matches and competitions which matter most to their users. Other features such as Bore Draw and Early Payout are also designed with football fans in mind, while our Rewards System product encourages player loyalty.

Provide premium betting experience

In such a competitive market, players expect a range of betting options. Live betting has quickly grown in popularity and bettors expect to be able to place bets on the match while they are watching the action take place. Fast markets can help increase revenue while offering Bet Builders allows bettors to focus on the markets which matter most to them. Sportsbooks also need to be powered by premium data feeds to ensure the speed and accuracy of the content.

Strong business support

Operators do not have to go it alone when looking to launch in Brazil. With a leading sportsbook provider like Altenar on your side, there is daily business support available. Our dedicated account managers can help you execute your strategy together and the omnichannel support from our experienced team is localised and fast, ensuring you have a decisive edge over the competition.

Optimise risk management and trading strategies

Having the right risk management and trading strategies is key to maximising profitability while maintaining a balanced sportsbook. Operators need reliable risk management tools that can adapt to local betting behaviours, ensuring margins are protected while still offering attractive odds. Altenar provides customisable trading solutions, leveraging real-time data analysis to detect betting patterns, identify sharp players, and manage exposure efficiently. Our risk management tools help operators reduce liabilities while keeping odds competitive, ensuring a sustainable and profitable sportsbook operation.

For more insight on sports betting in Brazil, head along to Block 3 of the Hilton Hotel at 12.20pm on March 19 to hear Frederico and the panel discuss their ideas on this important topic.

Brazil’s newly-regulated market is also the first topic for Altenar’s new series of free online webinars titled Behind The Bet. The first edition will be held in Portuguese and takes place on March 12 at 11am (Brazilian Standard Time).

CLICK HERE TO BOOK YOUR FREE ATTENDANCE!