Against the backdrop of the bustling ICE London event, BtoBet officially launched its partnership with Wildar Gaming as their regional partners for Latin America. BtoBet’s CEO Alessandro Fried stated that the expansion of the White Label Partnership Program in the emerging Latam market is part of the company’s drive to uberize the iGaming industry by providing a feasible, and adaptable approach to technology, yet underscored by a high level of quality.

He said that with the list of countries embracing regulatory reforms continuously increasing – such as in the case of Brazil and the province of Buenos Aires in Argentina – only now is the whole region revealing its true potential to emerge as one of the major markets in the industry.

Fried also emphasized the importance of being present at a global scale, yet also focusing on the micro aspects of the different markets through the correct know-how at a local level. “Our regional Certified Partners – in this case Wildar Gaming for Latam – are essential from this perspective. Already being physically present in Latin America for a substantial number of years, Wildar have extensive knowledge of the different regulatory scenarios that constitute the whole region, and how each operator must tailor his offer to suite the local player preferences.”

He also referred to the updated Neuron Gaming platform which he said constitutes an important cog in the company’s glocal approach to the industry. “The improved technology allows a new level of operational control, whilst ensuring a more advanced and tailored user experience.”

To the journalists present at BtoBet’s stand, Fried also commented that this year will be an important year for BtoBet in terms of its consolidation as a leading technological provider, with the company set to finalize and announce high profile agreements and partnerships, in both mature and emerging markets. In terms of product development he also stated that in the coming months BtoBet is set to unveil innovative products for both the games and sportsbook markets.