An event calendar across four continents places SiGMA Group front and centre of the international gaming sector.

SiGMA believes that setting the show in multiple regions will offer attendees a more inclusive and comprehensive overview of the vast and widely diverse African markets, increasing opportunities for investment and industry development.

WATCH: Why SiGMA is heading to Africa:

The summit will follow in the footsteps of past events, replicating a successful formula of high-end conferences, carefully curated expo floors, and premier networking opportunities throughout the event, with a prestigious and international guest list expected to attend. 

Regulatory debate will be high on the agenda, especially as online gambling is currently explicitly allowed or regulated in less than 20% of the African jurisdictions. 

SiGMA Group Founder, Eman Pulis said, “Africa offers an exciting and diverse marketplace, ripe with opportunity. Opening a show in Africa feels like the right move at a time when SiGMA is expanding its portfolio of events. With events in Asia,  LatAm and Europe, and a revamped website offering translation into 6 different languages, Africa brings us full circle as a truly international brand.

"Why have we chosen Cape Town for our inaugural summit? Our friends at Clarion are doing a sterling job in Johannesburg and we simply didn’t want to provide more of the same, despite the latter being the business capital. Cape Town, however, lends itself exceptionally well as a tourist destination, coupled with the fact that several gaming companies are also based there. It’s safe, fun and the facilities there are exceptional. Covid-permitting, I can't wait to head to Cape Town myself as soon as possible to check the facilities out!”

Boasting a population of 59 million, South Africa offers industry stakeholders a fast-emerging, tech-savvy marketplace, with plenty of potential for development - leaving the doors wide open for future opportunities in this sector. 

Kenya is also closely linked to SiGMA’s charitable arm - the SiGMA Foundation, having supported the Kilimanjaro Challenge in financing several educational projects in Ethiopia and Kenya through almost twenty years of expeditions, and raising a million euro towards kindergartens, schools, clinics and water projects in Ethiopia and Kenya.

For more information contact SiGMA Group COO, Sophie Crouzet.