Naomi Barton, Portfolio Director with responsibility for driving the development of the iGB brand, is confident that July’s event will continue its recent growth and upward trajectory. She stated: “Last year’s edition of iGB Live! raised the bar in terms of engagement with an independent satisfaction survey conducted by exhibition research specialists Explori placing it among an elite top 2% when benchmarked against other exhibitions. That overwhelmingly positive sentiment was continued at April’s iGB Affiliate London where the overall satisfaction rating was 89% a figure that eclipsed the industry benchmark for returning trade expos which sits at 59%.

“For 2022, we are bringing both iGB Live! and iGB Affiliate Amsterdam, b2b and affiliate, under one main iGB Live! brand, as we look to cement this event as the only global gathering of the entire igaming ecosystem. Our strategy is also to continue that momentum at iGB Live! by combining all of the quality networking opportunities that the community wants with a content rich four-day experience. For affiliates this includes the exclusive opportunity to connect with over 100 iGaming Affiliate Programmes offering CPA and revenue-share deals that are too hot to miss and conversing with affiliate managers to convert high-quality leads and maximise ROI. For iGaming visitors, it means connecting with the suppliers who will deliver the most advanced betting/game development and UX, reduce acquisition spend and enhance retention strategies for both new and returning players.”

She added: “iGB Live! 2021 was the first major gaming show to return post-Covid and the energy it generated at the RAI was unbelievable. We are looking to build on that tidal wave of positivity as well as the buzz of April’s highly successful iGB Affiliate London in order to deliver an experience that caters for the entire igaming ecosystem and cements iGB Live! as one of gaming’s top in-person events.”

For more information and to register for iGB Live (5–8 July, Amsterdam RAI) visit: https://www.igblive.com