Spanning an impressive 110,000m², SBC Summit will feature 600 global exhibitors showcasing their latest innovations across the ‘Casino & iGaming,’ ‘Sports Betting,’ ‘Player Protection’ and ‘StartupSphere’ zones, while also introducing three new summits: the ‘Affiliate Leaders Summit,’ ‘Payment Expert Summit,’ and ‘ESI Lisbon.’

This year’s standout feature is the ‘Super Stage’ in the MEO Arena, one of the largest indoor arenas in Europe, where an all-star lineup including skateboarding icon Tony Hawk, World Wide Web inventor Sir Tim Berners-Lee, football legends Peter Schmeichel and Luís Figo, UFC fighter Merab Dvalishvilli, and celebrated sports presenter Laura Woods will be featured across the event’s three core days.

The MEO Arena will also be the venue for INFINITY Lisbon, featuring world-renowned DJs Miss Monique, Don Diablo, and Darude. This will be the biggest closing party the industry has ever seen, adding even more star power to the event, and aligning with SBC’s vision of elevating business conferences by delivering unforgettable experiences for attendees.

Rasmus Sojmark, CEO and Founder of SBC said: “Barcelona showed us just how much our flagship event has grown, and now in 2024, we’re thrilled to be taking it to Lisbon—a city and venue that’s more than ready to host our incredible attendees. This expansion is something we take great pride in, and we’ve gone above and beyond to make it a VIP experience for everyone. 

“With all the industry leaders present, amazing content, and an impressive lineup of exhibitors, we’ve streamlined everything to make the attendee experience smoother. This SBC Summit is a perfect example of what the SBC experience stands for!”

The Summit will showcase an 8-stage conference program, including the Super Stage, with each focusing on vital areas like sports betting, casino & iGaming, payments & compliance, affiliation, player protection, and esports.

Delegates will engage in thought-provoking discussions on topics such as data-driven player trends, AI, breakthroughs in slot design and sportsbook innovation, regulatory updates, and new affiliate traffic opportunities.

A prestigious lineup of over 600 speakers will feature names like Gustaf Hagman, CEO of LeoVegas; Ivan Bešlić, Co-founder and Chief Strategy Officer, Sofascore; Neal Menashe, CEO of Super Group; Nils Anden, CEO of Kindred Group; Paris Smith, Founder of Life Winning; Per Widerström, CEO of Evoke; Savvas Fellas, Founder & CEO of MrQ; Shimon Akad, COO of Playtech; Steve Birch, CCO of Sky Betting & Gaming; Stuart Simms, Group CEO of FairPlay Sports Media; Tom Bowry, Chief Strategy Officer at Flutter Entertainment; Vlad Kaltenieks, CEO of BoyleSports and more.

As SBC’s premier global event, the summit will feature 30 region-specific sessions within the Global Markets Lounge, roundtable discussions, and leaders’ panels. Attendees will have the chance to explore the intricacies of key markets such as the UK, Africa, USA, Latin America, Germany, Italy, Portugal, Eurasia, Brazil, India, UAE, and many others.

Other exciting additions to the SBC Summit include:

• WE Empowerment Initiative: A new initiative by SBC to support women in sports betting, iGaming, and related fields through education, networking, and mentorship.
• SBC Leaders Summit: The industry’s most exclusive gathering of 450+ C-level executives, providing a unique opportunity for the highest level networking and knowledge sharing with industry peers. (Invite-only).
• Food Festival: Attendees can enjoy a wide variety of cuisines and dietary options from over 50 food trucks, using pre-loaded wristbands for complimentary meals, with plenty of seating available for both dining and networking.
• Media Headquarters: A dedicated space for professionals to promote their brands and engage with media experts through interviews, press conferences, and podcasts, increasing their visibility and reach.
• Masterclasses: Participate in expert-led masterclasses, free of charge, focusing on topics like sportsbook management, electronic gaming operations, and cybersecurity, with certificates awarded upon completion of each course.
• SBC Football Championship: Watch as 200 players compete in a thrilling 5-a-side tournament at the legendary Benfica Stadium.
• SBC Poker Championship, in collaboration with GG Poker, will be held at Casino Lisboa and will feature a €100,000 prize pool for participants.
• Numerous evening networking events and dinners

“We’ve carefully designed every detail of SBC Summit to ensure our attendees have a seamless and enjoyable experience, from convenient airport badge pickup and four easy-to-find registration areas to colour-coded badges and pre-loaded wristbands for food. We look forward to welcoming you to what will truly be, the greatest show in gaming! See you in Lisbon!” Sojmark added.