Events

EGT Shines at BIS SiGMA Americas 2025: Innovation, Networking, and Business Growth in Brazil

Wednesday 07 de May 2025 / 12:00

⏱ 2 min read

(Sao Paulo, SoloAzar Exclusive).- BIS SiGMA Americas 2025 proved to be a game-changer for EGT, reinforcing its brand visibility and solidifying strategic partnerships within Brazil’s gaming ecosystem. The company’s booth became a bustling hub, attracting industry leaders eager to explore its high-potential gaming solutions. Read more in this interview with Ms. Celina Guedes, Regional Director Brazil at EGT.

EGT Shines at BIS SiGMA Americas 2025: Innovation, Networking, and Business Growth in Brazil

EGT booth, an active hub at Bis SiGMA Americas

“Our stand was a hub of activity where our partners and clients from the industry were able to see and try out our high-potential gaming solutions. We had the chance to build strong relationships and explore new opportunities,” said Guedes.

“I am pleased to say that we witnessed a notable increase in the number of new visitors to our booth compared to last year. We can see that our brand visibility has improved over the past 12 months thanks to the good work of our local team of devoted professionals,” she added.

SiGMA Americas: Strategic contacts and business deals

“As we always say, we are in the Brazilian market as partners to all participants in the gaming ecosystem. This was reflected in the steady stream of people visiting our stand. We were busy around the clock during the three-day event and held numerous meetings, most of which I believe will turn into closed deals in the coming months.

Our iGaming solutions, including more than 140 in-house developed slot titles, as well as the highly flexible platform X-Nave, aroused great interest among the show guests interested in how to start and build their successful business online”, she affirmed.

VLT Products

EGT also received many inquiries about its VLT products. “The visitors were particularly impressed by the self-service betting terminal, developed specifically for the Brazilian market. They highly appreciated its compact size and innovative features, which make it the perfect addition to any location,” she commented.

“We expected BIS SiGMA to be one of Brazil’s biggest and most important shows, and it didn’t disappoint us. We are happy that we took part in the event once again, as it helped us boost the popularity of our brand and reach even more potential new customers. This exhibition is definitely one of the most successful for us to date”, she answered, when asked to compare BiS SiGMA Americas with other international shows.

BIS SiGMA: opportunities and connections

When asked if BIS SiGMA 2025 helped strengthen the gaming industry in Latin America, she answered: “Absolutely! The event’s main goal is to bring everyone in the industry together and give them the opportunity to connect with each other. This means networking, knowledge sharing, and market visibility, which I believe consequently drives growth, innovation and collaboration in the region,” she affirmed.

“We are definitely interested in participating in next year’s edition,” she concluded.

Categoría:Events

Tags: EGT , EGT Digital, SiGMA AMERICAS,

País: Brazil

Región: South America

Event

SiGMA North America 2026

01 de September 2026

LatAm Regulators Discussed Illegal Gambling and Innovation at SiGMA North America

(Mexico City, SoloAzar Exclusive).- The panel "The Red Pen Forum: Regulators Respond to the Industry," held during SiGMA North America 2026, brought together representatives from Uruguay, Argentina, Puerto Rico, and Honduras to analyze regulatory challenges, digital transformation, illegal gambling, and the need to adapt lotteries for new generations. The conference was moderated by Rodrigo Cigliutti, Executive Director of CIBELAE (Ibero-American Corporation of State Lotteries and Betting), and featured the participation of Marcelo Visconti, National Director of Lotteries and Quinielas of Uruguay; Carlos Moyano, President of IAFAS Entre Ríos, Argentina; Heidi Hernández Olivo, Deputy Secretary of the Puerto Rico Lottery; and Lissa Mencía, General Director of Lottery Operations and Games at Loto Honduras.

Monday 28 Sep 2026 / 12:00

SiGMA North America Addressed Crisis Management in iGaming  

(Mexico, SoloAzar Exclusive).- During SiGMA North America 2026, Rosa Ochoa, founder of the Blue Global Gaming platform and strategic advisor for gaming operators; Iliana María Pineda Echeverri, Chief Legal & Compliance Officer at Wplay.co; Iraid Rosales, Country Manager Mexico at Amusnet; and Elizabeth Maya Cano, Executive President of CORNAZAR, analyzed the key factors in managing crisis situations within the iGaming industry, with a special focus on transparency, communication, technology, and preparation.

Friday 25 Sep 2026 / 12:00

Affiliates and Acquisition: Keys to Regulated Markets in North America

(Mexico City, SoloAzar Exclusive).- During SiGMA North America 2026, Cristopher Guzmán Reyes, Head of Affiliates at Logrand Entertainment Group; Guga Júnior, influencer and slots expert at Scalar Partners; Andrés Gómez, Head of Latin America Go-to-Market Strategy at Admattic; Yambot Aguilera, Gaming and Finance Sales Director at Google; and Paula Gabriel Jiménez, Advertising Client Growth Director for Microsoft at Aleph, analyzed the state and provincial affiliate ecosystem in North America, as well as the acquisition challenges in regulated markets.

Thursday 24 Sep 2026 / 12:00

SUSCRIBIRSE

Para suscribirse a nuestro newsletter, complete sus datos

Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.