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Exceptional success of NOVOMATIC AG at G2E 2023 event in Las Vegas

Wednesday 25 de October 2023 / 12:00

2 minutos de lectura

(Las Vegas, SoloAzar Exclusive).- Thomas Schmalzer, VP Global Sales & VP Product Management and Rick Meitzler, CEO NOVOMATIC Americas from NOVOMATIC AG, shared their views about the recent G2E edition and talked about the highlights of the show and their latest products launched and exhibited at the event.

How was your experience at G2E this year?

Rick Meitzler: We're thrilled about how well G2E went this year. We completely redesigned our booth to give it a new look, and it definitely exceeded our expectations when it came to giving visitors an exceptional experience. Our main goal for this show was to generate electricity and conversation about our new product pipeline. We're confident in our ability to provide gaming technology and unparalleled entertainment that it's going to bring some incredible new gaming experiences to players. 

We've got the sleek cabinet versions of the DIAMOND X™ series, and we're focusing on creating more Linked Progressives game content, in premium packages with incredibly flexible terms. Plus, we introduced the brand-new NOVOMATIC ActionBook™ Edge 1.43J, which is the ultimate sports betting kiosk for any setting. The feedback has been exceptional recognizing its top-notch graphics and lightning-fast response times and ability to work with any premium software provider for a superior betting experience. 

Long story short, both US operators and international visitors gave our product lineup and our NOVOMATIC booth experience two thumbs up with overwhelmingly positive feedback.

Thomas Schmalzer: I would like to emphasize the exceptional success of this trade show. It was a great opportunity for decision-makers in the industry to experience the NOVOMATIC product portfolio in its great variety. By providing products and solutions to all market segments from casinos to arcades, “limited” markets, as well as VGT/VLTs, our broad diversification is a key factor for our success worldwide. The enthusiasm of the booth visitors, from Argentina to Canada and from South Korea to Iceland, shows us once again that we meet the needs of our customers with strong performance, innovative strength and full commitment. 

We presented our powerful products for the US market, which were extremely well received, as Rick already mentioned. Furthermore, we presented an exclusive premium product line for the international markets for the first time – the spectacular V.I.P. X series – aimed at the most discerning player segment and, of course, at operators who want to show their appreciation of their players with a corresponding top-class gaming entertainment offering. 

The enthusiasm of the booth visitors shows us once again that we meet the needs of our customers with strong performance, innovative strength and full commitment. In this way, we are pushing forward on the NOVOMATIC growth trajectory in the North and South American markets as well as internationally. We appreciate all our visitors and loyal customers for making this a great show. Together, we are proud to be setting global benchmarks with our extraordinary gaming experiences!

Regarding the products presented at G2E, what is the message for potential new partners?

Thomas Schmalzer: The G2E has a lot to offer. More than 25,000 visitors know this, and the NOVOMATIC booth once again proved to be a crowd puller. This year, we have completely redesigned the stand to highlight our products against the backdrop of the dark ambience of the booth. The US focus on the Irish lucky charms was consistent from the stand design right through to the new games. A good overview of the NOVOMATIC product portfolio for the US markets was obtained by walking around the stand: the elegant cabinet versions of the DIAMOND X™ series, a number of brand-new Linked Progressives, next-level sports betting kiosks, an ETG area and the innovative NOVOVISION™ casino management system.

Rick Meitzler: Our product portfolio is exceptionally robust and designed to cater to the diverse needs of customers across all market segments. We offer an array of outstanding cabinet options to suit various space requirements, along with thrilling game content that delivers extraordinary gameplay experiences for players of every category and preference. Our aim is to provide gaming experiences that are truly unique.

How are you working on innovations within the US market?

Rick Meitzler: Our commitment to innovation within the US gaming market is unwavering. We're pushing the internal and external boundaries of technology and entertainment to redefine the player gaming experience. From slot machine content, and new cabinet style flexibility, to groundbreaking technology enhancements, we're dedicated to delivering the best gaming entertainment, right here in the US. We have added experienced talent to our product management team and our vision is to captivate players with innovation, surprise them with creativity, and immerse them in a world of unparalleled play excitement.

After the success of the firm's presentation at G2E, could you give a summary of the Company’s product achievements this year?

Rick Meitzler: We are proud of our latest products. THUNDER CASH™ GOLD, a brand-new Linked Progressive, introduced a range of new titles including Irish Locks™ and Irish Grace™. Of course, bestsellers like MONEY PARTY™ and the new addition MONEY PARTY™ Fresh! The two pharaohs of RISING TREASURES™ take players on mystical Progressive adventures to discover hidden jackpot treasures. The Diamond Link™ Progressive product line debuted for the land-based US market. 

NOVOMATIC Americas has North American distribution rights for APEX gaming products such as the Clover Link™ and Clover Link Extreme™ Progressives product lines. Another highlight were ETGs including the NOVO UNITY™ II platform, featuring the latest EXECUTIVE SL™ 1.27 and LOTUS SL™ 1.27 slant-top cabinets, and FAZI's impressive TITAN ROULETTE™ fully automated machine with four player stations, a fully automated Roulette wheel and an integrated display solution

A final system highlight, which is new for us in the US market, is the 2024 launch of the NOVOVISION™ casino management system and the continued roll-out of our NovoRewards™ Kiosk which sets the bar for rewards kiosks in VGT and casinos redemption technology.


Tags: NOVOMATIC, slot,

País: United States

Región: North America



09 de April 2024

Rocío Moitino from AIR DICE: “GAT has developed into a key event for the industry”

(Cartagena, SOLOAZAR Exclusive).-After AIR DICE's visit to the twenty-fifth edition of GAT Expo Cartagena 2024 Rocío Moitino, the company's Sales Director, reviews with us the highest points of the successful exhibition that took place at the Center of Las Américas Conventions, Cartagena de Indias, Colombia.

Wednesday 17 Apr 2024 / 12:00

NOVOMATIC was the epicenter of innovation and entertainment at GAT Cartagena

(Gumpoldskirchen).– GAT Expo, one of the flagship events of the Latin American gaming industry, commemorated its 25th anniversary from April 9 to 11 at the Hotel Las Américas in Cartagena de Indias. As a platinum sponsor, NOVOMATIC dazzled with a superb display of solutions, led by the NOVOMATIC Gaming Colombia team, the local subsidiary of the Austrian Group, and with the participation of renowned executives from Peru, Serbia, Austria and Ecuador.

Wednesday 17 Apr 2024 / 12:00

José Aníbal Aguirre tells us why he believes this was the best edition of GAT

(Cartagena, SOLOAZAR Exclusive).- We spoke with José Aníbal Aguirre, the CEO of Gaming & Technology Expo, who cannot help showing his satisfaction at a new edition of GAT in Colombia, which far surpassed last year's. “There was a record attendance, we had the visitors from the two days of last year on one of this one. The growth of the exhibition was 20 or 25% in this new room and this represents great news” explains.

Tuesday 16 Apr 2024 / 12:00


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