Exploring the best practice parallels which can be drawn between the data-driven worlds of F1 and iGaming, Claire will be in conversation with the award-winning journalist and broadcaster Nadine Dereza on the Pulse Stage at ExCeL London on Tuesday 2 July.

Announcing iGB L!VE’s high profile inspirational key note, Naomi Barton Global Portfolio Director responsible for the iGB brand said: “I am delighted that Claire who is one of only two women to head a F1 team in the modern era will be bringing her experience and insight to what is an historic edition of  iGB L!VE.

“An inspirational leader she was responsible for transforming Williams F1 from an outdated, male-dominated culture into one renowned for being a pioneer of innovative technology, sustainability, diversity and inclusion.

“Her development of a high-performance team culture galvanised an underperforming race team that had been struggling on and off the grid to its best finishing positions in years. 

“Progressing from the Silverstone press office to leading a group of over 1,000 employees, she possesses an authentic and fearless approach to leadership. Her keynote will be one of many ‘must attends’ of the iGB L!VE  experience and will underline the brand’s focus on driving increased performance in the industry as well as our unswerving commitment to diversity.”

Looking ahead to her appearance at what is poised to be the biggest edition of iGB L!VE on record Claire Williams noted: “There are a number of ways that Formula 1 can inspire businesses and provide tangible takeaways for iGaming operators of all sizes, from product innovation to navigating entry into new markets.

“As well as key requirements such as having a dynamic leadership, a culture of continuous improvement, hiring the very best problem solvers and being the first to embrace technology advances, F1 also demands the organisational agility that’s necessary to nuance strategy in what is an ultra-competitive space. I look forward to exploring the lessons provided by F1 that will inspire iGaming leaders attending iGB L!VE.”

iGB L!VE (2nd- 3rd July, ExCeL London) will welcome a projected 15,000 iGaming and affiliate pioneers, helping businesses throughout the online gaming ecosystem to navigate an ever-changing landscape via networking opportunities, cutting-edge innovations and crucial market knowledge-sharing.

Driving Operational Excellence with F1’s Claire Williams is one of 30 inspiring sessions taking place at the world’s fastest growing gaming expo. To view the programme visit: https://www.igblive.com/event-schedule

To register for the first edition of iGB L!VE to be held in London visit: https://www.igblive.com