The award recognises the company that has exceled as a customer onboarding and retention partner to operators in LatAm, with judges looking at business growth, delivery, flexibility, understanding of customer needs, and reliability of service. Fast Track was recognised for its end-to-end player engagement ecosystem, which combines a real-time CRM built exclusively for iGaming with native AI and gamification capabilities. 

Operators across the region use Fast Track to automate one-to-one experiences at scale, connecting data, orchestration, rewards, and communications across the ful player lifecycle. 

“Winning the EGR LatAm award for acquisition and retention partner is a huge moment for our team and our partners in the region,” said Muriel Le Senechal, Regional Commercial Manager, LatAm at Fast Track. “LatAm operators are asking for more than basic marketing tools. They want real-time data, automation, and AI that genuinely make their day-to-day work easier and more effective. This award tels us we are solving real problems, not just adding features.” 

Over the last year, Fast Track has accelerated its investment in Latin America, with a particular focus on Brazil. The company has expanded its regional team, built new operator and platform partnerships, and brought its latest innovation, Fast Track AI, to the market, giving teams a natural language layer on top of their real-time player data.

“Brazil and LatAm are at the centre of our strategy. We built a local presence and adapted how we work so operators can rely on people who understand the market and can move at their pace. This recognition belongs as much to our customers as it does to us. They are the ones pushing us to innovate every day,” Muriel added. 

Fast Track provides the only player engagement platform built specificaly for iGaming. Combining a real-time data platform, orchestration engine, AI capabilities, and gamification tools in a single ecosystem, Fast Track enables operators to create truly personalised player experiences at scale. The company works with leading brands across the globe and is rapidly expanding its presence in Latin America through local expertise, strategic partnerships, and a strong focus on sustainable growth.