Games Valley Adds Imagine Live to Platform

Partnership Strengthens Live Dealer Portfolio

Imagine Live operates studios in Armenia, Romania and Spain, and surpassed 100 active tables last year. Its portfolio also features multiple language-specific tables designed to support international audiences and strengthen localization across different markets.

Premium Live Content Added to Aggregation Platform

Under the agreement, Imagine Live’s premium live casino content will be integrated into the Games Valley aggregation platform. The offering includes a broad selection of live dealer games, classic table game experiences and entertainment-focused game show formats.

Ariel Reem, CEO of Games Valley, said: “Live casino has become one of the most important verticals for operators, but building a strong live casino lobby can still be complex, fragmented and time-consuming. At Games Valley, our role is to remove that complexity, bringing some of the best selection of live dealer content on the market via a single integration. We’re delighted to welcome Imagine Live to our growing live casino portfolio.”

Focus on Growth Across Regulated Markets

Nadiya Attard, CCO of Imagine Live, added: “Games Valley has built a strong reputation as a modern, flexible aggregation partner for operators that want access to premium content without unnecessary integration friction. We are excited to make our live casino portfolio available through the platform and look forward to supporting operators across multiple regulated markets. Brazil is a particularly important focus for us, and we see significant opportunities to further expand our presence in the country's fast-growing regulated market.”

Supporting Operator Success

The partnership forms part of Games Valley’s ongoing strategy expands its platform with leading suppliers across casino and live casino verticals, while providing operators with the technology, content and support needed to compete more effectively in regulated markets.