High flying hours, and plenty of energy and enthusiasm for Digitain at Sigma Americas, Brazil
⏱ 2 min read
(Sao Paulo, SoloAzar Exclusive).- Iain Hutchinson, Chief Revenue Officer at Digitain, granted an interview to SoloAzar as their performance at Sigma Americas, in Sao Paulo, Brazil, that took place from June 14 to 18. Let´s read his answers about their experience at this tradeshow, the Brasilian market and its normative; and their future goals.
How did you experience the five days of the tradeshow and how it was the firm´s performance?
Our team travelled thousands of miles to attend the SiGMA show. While we had a lot of travel, our energy and enthusiasm to meet existing and new partners was very high.
The team worked hard, and we have several new deals in the pipeline that we are excited about and will announce in the months ahead.

What were the topics that most caught your attention during the event?
As always, with a show like this, there are always topics of interest. From Digitain’s perspective, we had a lot of interest in our sportsbook solution due to its capability to localise content on the front end and configure markets, odds, and margins to allow the brand to offer the most vigorous depth of product, but at the same time ensure robust trading margin controls.
The other product of interest was Paydrom, our payment gateway. Payment preferences can change as brands reach different markets and areas within a country. Therefore, having a solution via a single API endpoint integration solves many operational overheads for the operator.
Paydrom allows a centralised payment management system with 50+ providers, 400+ payment options, and over 30 countries covered, and it streamlines the day-2-day operational payment flows for the Latam market.

Considering that in Brazil, gambling is not yet regularized, what are the company's perspectives on this debate?
As a business that supplies various partners globally in regulated markets, we support regulation within the supply chain. From a technical perspective our software is GLI-certified, and we have many features such as the Tax engine automated management system for regulatory reporting.
Digitain was also recently awarded licenses in the regulated jurisdictions of Romania and Greece, and we shall continue to monitor the Brazilian situation closely.

Why are you interested in the Brazilian market and what are your company's plans for the Brazilian market?
This is a fascinating and dynamic market with homegrown Operators breaking through and making waves. That said, the new regulation may leave the market with a rarified group of international Operators or only those financially equipped to pay the high license fees. That said, the tax regime proposed doesn’t appear too egregious. Still, it will be imperative that any new entrant to the market has the richest possible casino and sportsbook offering to compete because you can have all the money in the world or a comprehensive customer base. Still, if your product is inferior to your competitors, it won’t be long before punters migrate elsewhere.

Can you tell us about your plans for expansion in Latin America?
This won’t come as any surprise, but we are proactively looking to bolster are sales team in the region and we may consider putting one or more local offices in the region in the coming year.
Categoría:Events
Tags: Sports Betting, Sportsbook , SIGMA, Digitain, betting software,
País: Brazil
Región: South America
Event
BiS SiGMA South America 2026
06 de April 2026
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(São Paulo, SoloAzar Exclusive).- Milda Mikelioniene, Business Development Executive at Habanero, explains how the company is consolidating its presence in Brazil and other key markets such as Mexico, Colombia and Peru, highlighting the importance of localisation, strong partnerships and participation in industry events like Bis SiGMA South America to drive sustainable growth across the region.
Wednesday 29 Apr 2026 / 12:00
Sportradar seals partnership with Brazil’s National Basketball League at BiS SiGMA South America 2026
(São Paulo, SoloAzar Exclusive).- Robson Silveira, Sportradar’s Senior Sales Executive for Streaming, spoke about the company’s role at the São Paulo event. Among the highlights, Sportradar unveiled its new iGaming brand Playradar and announced a landmark partnership with the Brazilian National Basketball League (LNB), delivering data, streaming, and integrity monitoring services. In this interview, Silveira explains how the firm is preparing for the FIFA World Cup 2026 and the next chapter of Latam's regulated gaming market.
Tuesday 28 Apr 2026 / 12:00
01.tech Strengthens LatAm Expansion with High-Impact Debut at Bis SiGMA South America
(São Paulo, SoloAzar Exclusive).- Jelizaveta Šapiro, Sales Manager at 01.tech, shares her insights following the company’s debut at SiGMA Latin America, highlighting strong engagement with key partners, valuable new connections, and the importance of establishing a solid presence in the region.
Tuesday 28 Apr 2026 / 12:00
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