In this article, Edwin Cruz, Managing Director at Amusnet Spain, Reveals Key Takeaways on ICE 2025 and the Spanish Market.

What is your assessment of the exhibition at ICE 25? 

For us, ICE 2025 was a truly legendary one, and we can not be happier with the new location. Barcelona is all about innovation, creativity, football, and passion. These are all qualities we at Amusnet truly believe in and show in all our work. Moreover, having the football legend and Barca star - Hristo Stoichkov as a special guest and Amusnet’s official partner further amplifies our commitment to delivering exceptional gaming experiences to global audiences. Thousands of visitors had the exclusive opportunity to meet him in person and explore the Stoichkov #8 celebrity game both online and on our premium slot cabinets. 

Another great engagement was the interactive football activation, where hundreds of attendees competed in a foosball championship at the stand to win exclusive prizes, including footballs signed by Hristo Stoichkov and 2025 Champions League tickets for the knock-out phase. 

We were also honored to welcome Digitain’s founder, Vardges Vardanyan, alongside Galácticos Legends Michel Salgado, Michael Owen, Iker Casillas, and Luis Figo to our stand. The presence of these iconic football stars, alongside Hristo Stoichkov, was a tremendous moment for all attendees, which sparked the idea of industry pioneers collaborating to shape the future of gaming.

Have you received interest from Spanish operators during the ICE fair?

In terms of partners’ collaboration, the overall result was also amazing - the team of Spain, together with the other international business teams of Amusnet, managed to execute more than 320 meetings during the three days of the expo. From all partners and clients and particularly from Spain and Portugal, we received great interest in our upcoming products and solutions:  the new cascade slot Crazy Red which stands out with an uplifting, colourful theme, charismatic characters, and a variety of special features (Free Spins, Random Multiplier, Buy Bonus, and Double Chance); our brand-new Tournament Tool, designed to elevate player engagement with fully customizable competitive experiences as well as the new addition to our jackpot offerings - Golden Coins  Link Jackpot - a 4-level jackpot system featuring two fixed jackpots, Mini and Minor, alongside two progressive jackpots.

How is #Stoichkov8 working in the Spanish market? 

Stoichkov #8 is our football celebrity slot that blends sports and gaming innovation. Inspired by the iconic footballer, the title has gained significant popularity  since its launch last year, just in time for the UEFA EURO 2024. The game captures the essence of football with immersive graphics and dynamic features, bringing the thrill of real matches to the reels through Free Spins, Buy Bonus, and Expanding Wilds for continuous action. Recognized for its excellence, Stoichkov #8 received the Online Game of the Year award at the BEGE Awards 2024. Furthermore, since its debut, it has ranked among the top 20 games in our Spanish market.

Are you preparing new products for the Spanish market in 2025? 

In January we have the release of the top-performing titles, the three next-generation Virtual Roulette games: Virtual Monaco Roulette 72x, Virtual Space Roulette 120x, and Virtual Vegas Roulette 500x. They offer thrilling gameplay, excellent-quality graphics, captivating themes and soundtracks. Inspired by iconic casino destinations, they also introduce additional multipliers of up to x500 and are among players' favorites in many markets in Europe already. 

Another exciting addition to our Live Casino vertical, Ruleta Dinamica 500x, is poised for release in Q1. This tailor-made Spanish roulette will be streamed from a local studio, perfectly aligning with our strategy to develop localized content that captivates and engages audiences with exceptional Live Casino offerings.

Our great new cascade slot Crazy Red and the cluster-pay Coin Gobbler are planned for release in Spain in 2025, too. ICE visitors had the chance to meet and engage with the main character, Oscar, from the Coin Gobbler, as an official host of the expo and explore the game specifics. He embodies the exquisite taste and entertainment masterythat defineAmusnet, and the game itself promises a lot of fun and winning opportunities to players worldwide. 

What other products have you highlighted at the ICE Barcelona fair?

In the Live Casino vertical, we introduced Showtime Roulette 500x, which offers seamless branding for operators and unmatched customization, alongside Extra Crown Deluxe Live. Based on our top-performing slot Extra Crown, it combines the thrill of live casino gaming with slot mechanics and is another exciting new product within our portfolio for 2025. 

In terms of Land-Based solutions, we premiered the newest addition to our Type S slot cabinet series, the J55 model, featuring a sleek 55-inch curved display, premium design, and high-end finishings for an immersive gaming experience. Powered by the AmuseBox platform, it offers a diverse multigame selection of 52 titles, including top performers, the new cascade slot Crazy Red, and the celebrity slot Stoichkov #8, plus triple reels slot games designed to elevate excitement. We are looking forward to having the Type S series set to production and entering the Spanish market in the near future, too.