The expanded CPZ, which will take-up a new prominent position within close proximity to the central boulevard, will host leading charities comprising Gordon Moody, GamCare, YGAM, Responsible Gambling Council and Gamstop together with suppliers including Future Anthem, Gamblewise, Mindway AI, Casino Guru, TruNarrative, BeBettor, W2 and Crucial Compliance.

Ewa Bakun, Director of Industry Insight and Engagement at Clarion Gaming and the person responsible for overseeing the development of the CPZ confirmed: "This will be the biggest and highest profile presence since the Consumer Protection Zone was introduced to the show-floor in 2018. Then we had eight exhibitors, comprising a mix of technology providers and charities and we are on 14 this year. The CPZ has always been a popular and buzzing feature on the show-floor, and awareness and interest has grown over the years.

"It has always been very important for me to have a diverse mix of exhibitors, with charities, treatment facilities and not for profit organisations that we gift the space to on one side and a growing number of commercial organisations, providers of Responsible Gambling technology, tools and solutions, on the other hand – to really showcase the growing investment in this area in terms of technology and product development. We are also making the CPZ more attractive to our visitors who can come to find specific solutions to their Responsible Gambling approaches."

She added: "I think the biggest testimony to the growing investment has been our fund-raising activities on behalf of the charities featured. We are fund-raising for the third time through the CPZ and have opened the fund to a broader spectrum of companies this year. In 2019 we raised £35,000 rising to £65,000 at the last edition of ICE in 2020 and I'm hoping that it will be possible to surpass that total. We've had bet365, Kindred, GVC, Videoslots, Sky Betting and Gaming and IMG Arena pledge their £6,000 contribution and anticipate more sponsors to join the effort. Looking ahead I would like to see the Consumer Protection Zone continue to grow with more and more solutions being showcased, so it really demonstrates that safer gambling is at the heart of our industry."

"ICE London provides insight on all of the topical issues impacting the industry and safer gambling punctuates every conversation particularly so in the lead-up to the publication of the UK Government's White Paper on gambling The Consumer Protection Zone won't be the only place for visitors to talk and learn about consumer protection. We have also organised a Responsible Gambling Masterclass, as part of ICE VOX, with the CPZ theatre opening with talks on Tuesday afternoon. There will be opportunities for industry professionals to learn from experts and discuss consumer protection, sustainability and industry reputation throughout the three days of what is the world's most influential event for the international b2b gambling industry." Organisations wishing to contribute to the Consumer Protection Zone fund should contact Ewa.Bakun@clarionevents.com

ICE London (12-14 April 2022, ExCeL London) is the biggest b2b gambling industry event in the world and features games creators, distributors, operators, retailers, trade associations, strategic bodies and regulators. To register visit: www.icelondon.uk.com. The co-located iGB Affiliate London event (13 – 14 April) connects affiliates to a 360-degree experience of igaming via networking and business lead-generation opportunities, content and learning. To register visit:https://london.igbaffiliate.com For more information on the ICE VOX Conference (11 – 13 April), incorporating the World Regulatory Briefing and the International Casino Conference visit: https://www.icelondon.uk.com/ice-vox