How would you evaluate the attendance and interest of the public who visited your booth?

The attendance at BIS SiGMA Americas 2025 truly exceeded our expectations, not just in volume but – more critically – in the quality and relevance of the professionals who engaged with us. Establishing a presence at a high-profile event like this is essential for any organization seeking traction in the competitive Latin American market. What particularly impressed us was the interest we received from Brazilian companies alongside key players from Colombia, Mexico, Chile, and other regional strategic markets. DATA.BET's first stand exhibition in LatAm has proven to be a potential turning point in our regional expansion strategy.

 The business opportunities at BiS SiGMA

Did you manage to generate strategic contacts or close any business deals during the event?

Most definitely. BiS SiGMA goes beyond mere visibility – it serves as a catalyst for meaningful partnerships. We successfully initiated several valuable relationships during the event, connecting with operators seeking to enhance their sportsbook offerings through our solution. Additionally, we established connections with content and service partners who will help us maintain a competitive and dynamic product portfolio specifically tailored to Latin American markets. The momentum from these initial conversations has been remarkable, with several companies now in advanced discussions regarding upcoming integrations. BiS SiGMA has undoubtedly provided us with a robust platform for sustainable growth opportunities.

 How would you compare BIS SiGMA with other gaming industry trade shows you have participated in?

Each event has its unique character and audience, which is precisely why maintaining a global presence is crucial in our industry. That said, BIS SiGMA AMERICAS 2025 distinguished itself as arguably the largest and – for DATA.BET – the most impactful event we've attended in Latin America to date. The organizational quality was exceptional; the SiGMA Group consistently demonstrates its ability to attract premier industry professionals and deliver events that drive tangible business results. This wasn't simply an exhibition – it was a key driver for pushing our regional development plans forward..

BIS SiGMA 2025 and the gaming industry in Latin America

Do you think BIS SiGMA 2025 helped strengthen the gaming industry in Latin America?

Without a doubt. The event successfully united stakeholders from across the continent, fostering a collaborative environment focused on innovation and shared growth. Beyond the exhibition floor, the panel discussions delivered meaningful insights and expertise, inspiring the local industry to move forward with greater cohesion. Events of this caliber are fundamental to regional development – they connect industry leaders, generate fresh perspectives, and ultimately reinforce the entire gaming ecosystem throughout LatAm.

To finish, Do you plan to participate again next year? Why?

We're already anticipating our return next year. While it's premature to confirm the specifics of our participation officially, the success we experienced this year makes our return highly probable. BiS SiGMA Americas 2025 has proven to be the largest and most productive event for us in this market. Engaging face-to-face with existing partners and prospective clients is invaluable, particularly in a region as dynamic and strategically important as LaAm, for DATA.BET. Securing our presence at BiS SiGMA Americas 2026 in São Paulo isn't just planned – it's a strategic priority.

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