From 7-10 October 2024, the city of Las Vegas hosted the Global Gaming Expo (G2E) at The Venetian Expo, one of the most important events in the global gaming industry. This year, the show brought together more than 25,000 industry leaders, presenting the latest innovations and trends in casino technology. 

In this context, David Kubajak, Senior Vice President of Sales, Marketing and Operations at JCM Global, gave an exclusive interview in which he shared the innovations that the company brought to the event.

What innovations have you incorporated this year to enhance the visitor experience at G2E 2024?

This was an exciting show for JCM Global, as we presented multiple solutions for operators to enhance their guests’ experience while on property. What made it even more exciting was the overwhelmingly positive reaction we received from operators who toured our booth. 

We showed a broad range of DSS CLEAR digital signage solutions, including the new DSS CURVE and DSS CIRCLE. The DSS CURVE is interesting because it is suitable for both indoor and outdoor installations because it is completely weather-proof. The DSS CIRCLE is suspended from the ceiling and had attendees looking overhead and imagining the possibilities of bringing digital signage overhead in any area of the casino, instead of just the black ceilings most casinos have today. 

Our ICB ASAP robotic count room automation solution garnered a great deal of attention as well. In the days prior to G2E, we celebrated the one-year anniversary of ICB ASAP at MotorCity Casino in Detroit, Michigan, and the results have been outstanding. ICB ASAP uses robotics to process cash boxes more quickly and accurately and without potential injury to human staff from repetitive motion. Your readers might ask how a count room solution enhances the guest experience, and the answer is because there is less downtime for the gaming machines on the casino floor with our ICB Intelligent Cash Box improving the entire drop process. 

We also  showed a full range of systems technology, notably ICB and FUZION with Mobile Transaction capability. These technologies open a new world for operators to quickly and seamlessly bring mobile transaction technology across the casino floor, giving guests the option to choose to pay for their play with cash or with a digital payment. Just before G2E, we surpassed an important milestone, with JCM systems installed on more than 300,000 slot machines. We are incredibly grateful to each of our operator partners for their ongoing trust in JCM. 

Could you highlight any particular aspect of your stand? What response did you get overall?

Our Digital Signage Solutions were an absolute showstopper. The line of CLEAR products, our new E-Posters, and the giant video wall that stretched across the back of the booth each had attendees gawking, and we were thrilled to talk to them about how DSS solutions can unleash each operator’s creativity and deliver unique experiences to their guests. 

What innovations are you implementing to adapt to the evolving US market?

In addition to the systems technology and robotics automation we mentioned earlier, we are excited to evolve the world of table games with our table games technology, including TITA. With TITA, players can pay for their play with a TITA ticket, similar to how they use tickets at a slot machine. With TITA, players easily redeem tickets and other cashless funds for chips, access funds via debit card with the POS, and convert winnings into tickets and cashless, all directly at the table. TITA also enables operators to monitor live transactional activity. We were recently licensed by the Colorado Division of Gaming, authorizing JCM to sell the TITA Table Game System directly to customers throughout the State. 

Following your participation at G2E, what key message would you like to convey to potential new customers or partners about your featured products?

Simply put, JCM has solutions for all areas of your integrated resort – slot floor, table games, count room, hotel/resort. From transactions to way-finders and everything in-between, JCM has a solution to help operators increase efficiencies, boost security, and enhance the guest experience. It’s also important to note that we don’t take a one-size-fits-all approach. We work with each individual casino to understand their unique needs and then we create a personalized technology roadmap that positions them for success today and into the future. 

What are your short-term goals?

Our goal today is the same as it has been since JCM was founded in 1955: Bring innovative solutions to our customers that help make their business better, smarter, and faster.