Why is it important for the industry to support new entrepreneurial businesses?
JA: I’m a firm believer that innovation often starts at the edge, and that it is driven primarily by founders who are hungry, agile, and willing to rethink the way things are currently being done. Today, the industry needs fresh thinking, and startups might be one of the best ways to future proof our industry. I know first-hand that access, exposure, and honest feedback at the right stage can completely change a startup’s trajectory, so it’s really on us, the now established players, investors, and operators to help nurture the future.

What are you looking for in terms of entries – what constitutes a winning submission?
JA: I’m looking for originality, viability and a clarity. They need to show us that they not only have a great idea, but a deep understanding of the market. Ideally it should be addressing a real problem, having a solid and realistic plan to acquire and retain customers, whilst demonstrating how the business can scale. They would score bonus points in my eyes if the founder shows grit and self-awareness, which for me are qualities that ultimately matter more sometimes than even the business model in the long run.

How difficult is it for iGaming businesses to secure funding from the mainstream banking sector?
JA: Extremely difficult. Traditional banks are still largely risk averse when it comes to iGaming, which I can’t say I blame them for. Regulatory complexity and varying jurisdictional rules  mean that even highly profitable businesses struggle to secure financing. That’s why alternatives through private investors, venture firms, angels or industry funds has become so crucial. It’s also why events like iGB L!VE are key, as they connect founders with people who understand the sector's nuances.

How does iGB L!VE contribute to the health of the industry: what do businesses gain from participating in the event?
JA: It’s one of those places where we take the pulse of the industry. We look at what’s working, what’s evolving, and who’s driving change. Beyond that it’s a space to build partnerships, secure deals, showcase talent, and attract investment. 

How would you describe the experience that iGB L!VE delivers for visitors and exhibitors?
JA: It’s high energy, high impact, unapologetically commercial and well oganized. There’s a good mix of networking, deal-making, product showcases, and real talk. But what stands out most is the diversity from seasoned CEOs to first-time founders, from big tech providers to niche innovators. 

What trends will we see on the show floor?
JA: We're seeing a major shift toward personalisation powered by AI both in user experience and backend optimisation. Payments innovation is also accelerating, particularly in terms of compliance and global reach. I expect to see a lot of buzz around omnichannel experiences, new game mechanics like crash games and instant win, and more tech that bridges gaps between regulation and scale. 

How important is it that iGB L!VE is taking place in London, regarded as being the home of iGaming?
JA: London is near and dear to me given I spent so much of my life living here, so it’s great to see IGB here. The city combines deep regulatory history, access to capital, and an ecosystem of talent across tech, marketing, and finance so definitely a strategic choice that makes participation more accessible to global players while giving startups the exposure they need in one of the most influential markets in the world.