Leading the Way: Soft2Bet at SBC Summit Barcelona
2 minutos de lectura
(Malta).- Soft2Bet continues to dominate iGaming events, this time with a comprehensive presence at the SBC Summit Barcelona. Held from September 19-21, the event featured industry leaders, panel discussions, and cutting-edge solutions, with Soft2Bet stealing the spotlight.
Unveiling a new look at stand SB36
https://youtu.be/4361yREWfG0?feature=shared
Soft2Bet's redesigned, larger exhibition stand SB36 was an epicenter of innovation, gathering attention from attendees and industry experts. The company showcased its comprehensive kit of solutions, placing a particular emphasis on its unique gamification technology.

Soft2Bet’s thought leadership
While the exhibit showcased the company’s technological prowess, Soft2Bet's thought leadership was also displayed at the Summit's key panel discussions.
Uri Poliavich, Soft2Bet's CEO, participated in the SBC Leaders Summit on September 19th, delving into "Behind Closed Doors - Economics, Investment, and Regulation". The panel was moderated by Anton Kaszubowski and featured esteemed speakers, including Pontus Lindvall (Betsson Group), Daniel Taylor (Flutter Entertainment), Paris Smith (Former CEO, Pinnacle), Gustaf Hagman (LeoVegas), and Joanne Whittaker (Betfred).
Uri Poliavich reflected on the panel, saying, "SBС and Rasmus Sojmark, CEO & Founder of SBC, put on a great annual event and for me it was a good personal experience interacting with industry CEO-peers.”
On September 20th, Lisa Isaksson, Soft2Bet’s Head of Regulatory and Compliance, added another layer of expertise by sharing insights during the panel on "Financial Risks and Rewards of Expanding into New Gambling Markets." Isaksson noted, "To be truly successful in new markets, we need to marry robust compliance frameworks with agile business strategies."

A hub for networking and future collaborations
The Summit was not just about showcasing products and sharing insights. Soft2Bet's team maximized the opportunity for interviews, private meetings, and networking, laying the groundwork for upcoming partnerships and initiatives. Stay tuned for the upcoming interviews with SBC News, featuring expert insights from Uri Poliavich, CEO, and David Yatom Hay, Soft2Bet’s General Counsel. The company also shared an important announcement about the Italian License obtaining. With this strategic venture, Soft2Bet will collaborate with the Agenzia delle Dogane e dei Monopoli (ADM), Italy's regulatory body for online gambling, ensuring compliance with local laws and regulations. Soft2Bet also plans to certify the platform in the Italian market, furthering its operational excellence and customer satisfaction.

What’s next: G2E Las Vegas and SiGMA Malta
The momentum doesn’t stop with SBC Barcelona. Soft2Bet will soon attend several upcoming industry-leading events, including G2E Las Vegas (October 9-12) and SiGMA Malta (November 13-17).
A hub for networking and future collaborations
The Summit was not just about showcasing products and sharing insights. Soft2Bet's team maximized the opportunity for interviews, private meetings, and networking, laying the groundwork for upcoming partnerships and initiatives. Stay tuned for the upcoming interviews with SBC News, featuring expert insights from Uri Poliavich, CEO, and David Yatom Hay, Soft2Bet’s General Counsel. The company also shared an important announcement about the Italian License obtaining. With this strategic venture, Soft2Bet will collaborate with the Agenzia delle Dogane e dei Monopoli (ADM), Italy's regulatory body for online gambling, ensuring compliance with local laws and regulations. Soft2Bet also plans to certify the platform in the Italian market, furthering its operational excellence and customer satisfaction.
What’s next: G2E Las Vegas and SiGMA Malta
The momentum doesn’t stop with SBC Barcelona. Soft2Bet will soon attend several upcoming industry-leading events, including G2E Las Vegas (October 9-12) and SiGMA Malta (November 13-17).

Categoría:Events
Tags: Sports Betting, Sportsbook , betting software, Soft2Bet, SBC Summit Barcelona,
País: Malta
Región: EMEA
Event
ICE Barcelona 2026
19 de January 2026
R. Franco Digital reinforced its technological leadership at ICE Barcelona 2026 with IRIS Open Omnichannel Platform
(Madrid).- The Spanish iGaming provider advances its omnichannel strategy, highlights regulatory readiness, and showcases new casino titles at the industry’s leading event.
Friday 30 Jan 2026 / 12:00
“The 2026 World Cup Is Forcing a Rethink of How Betting Brands Advertise”- Rodrigo Cambiaghi, Sportradar
(Barcelona, SoloAzar Exclusive).- During ICE Barcelona 2026, where industry leaders gathered to discuss the future of gaming and sports betting, Rodrigo Cambiaghi, Senior Sales Executive for Digital Advertising at Sportradar, shared his perspective on how the 2026 FIFA World Cup is reshaping advertising strategies. In this interview, he explains why real-time data, automation and regulatory alignment are replacing mass exposure, and how major tournaments are accelerating a shift toward more precise, accountable and performance-driven sports advertising.
Friday 30 Jan 2026 / 12:00
Amusnet Marks a Decade of Growth with a High-Impact Presence at ICE Barcelona 2026
(Sofia).- The company combined a landmark anniversary celebration with product innovation, strategic partnerships, and strong business momentum at the industry’s leading event.
Friday 30 Jan 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.

