New titles on stage: Air Dice presents Fire Chili, 1 Shot Star and Coco Cash

Rocio Moitino, Sales Director at Air Dice, participated as an exhibitor at the SBC Summit Lisbon, where she shared her impressions of the event and highlighted its impact on the industry. In this regard, she mentioned that her experience was “highly positive” and underlined the value of the meeting as a platform to connect with industry professionals, exchange knowledge and publicise the company's innovative products. According to Moitino, “the organisation of the event was outstanding, and the atmosphere was full of energy, with many meaningful conversations and opportunities for collaboration’”.

When asked about her expectations beforehand, she explained that she was looking forward to meeting key partners in the gaming industry, both locally and globally, as well as exchanging ideas on new trends and emerging technologies. However, her expectations were not only met, but also exceeded:  “We met not only potential partners and customers, but also industry leaders with whom we discussed the future of gaming,’” she said.

In the course of the interview, Rocio answered some key questions about the growth of the gaming market in Portugal and Europe, the impact their products had on the show, and the importance of networking during the event.

How do you see the growth of the gaming market in Portugal and Europe compared to other regions?

The gaming market in Portugal and Europe is growing quickly, based on advancements in technology and the increasing popularity of online platforms. Asia may experience faster growth due to larger populations and looser regulations. Latin America is becoming a very important region as well, especially with countries like Brazil moving towards regulation, following the trend in the region. Each of these regions has its own particularities, but Europe is unique in its emphasis on responsible gaming and regulation. This makes it a stable and mature market with great long-term potential.

What do you think was your most outstanding product that you have presented at this event?

The highlight for Air Dice was the presentation of three new games launched in September: Fire Chili (slot), 1 Shot Star (slot), and Coco Cash  (dice placement). These titles brought innovations both in gameplay and visual experience, showcasing our commitment to quality and innovation in game development.

How was the public's response to your brand/products during the show?

The games received a very positive response from the public, who were impressed by the high-quality graphics and engaging gameplay. Air Dice stands out for its meticulous approach to game development, from the initial concept to market launch. Our team, made up of highly qualified and dedicated developers, mathematicians, and other professionals, ensures that every detail is carefully crafted to provide a unique gaming experience.

How do you rate the networking you have been able to do during the event?

The networking opportunities were outstanding. We connected with a wide range of professionals, from operators to regulators and clients. These interactions allowed us to explore future collaborations and gain valuable insights into industry trends and developments.

The sales director at Air Dice then shared her vision on the role of artificial intelligence and other technologies in the development of their products: “Artificial intelligence plays an important role in the development of our games, helping our developers with tools such as music creation, identification of player preferences and optimisation of gameplay. This allows us to increasingly cater to what players want, creating personalized and captivating experiences."

When asked about gaming regulation in Portugal, Rocio stressed the importance of the country's regulatory framework for any company wishing to operate in the market. ‘"Portugal's regulatory environment is an essential factor for any company wishing to establish itself in the market. It provides a framework that encourages responsible gaming, and our participation in this event reaffirms our commitment to operating within these guidelines, while promoting innovation in the industry",  she said.

Finally, in relation to future industry trends, she highlighted that “personalization through AI, greater integration of immersive technologies like virtual reality (VR) and augmented reality (AR), and the expansion of mobile gaming. Additionally, regulatory developments will play a key role in shaping how companies operate, especially in emerging markets.”