Nicolás Campano, Sales Director Latam  of Soft2Bet , was interviewed by SoloAzar after his participation in SBC Summit Rio.

With over 8 years of experience in the gaming industry, Nicolas is responsible for driving sales of Soft2Bet’s complete product suite across Latin America. Therefore, he is undoubtedly the right person to comment about the company's experience at the recent Brazilian show. 

In this respect, he explains that “The event brought together a great mix of industry professionals, from decision-makers shaping the future of the market to potential partners looking for the right solutions”.

And added: “Our stand saw a steady flow of visitors, and the level of interest in what we’re doing was high. We had meaningful discussions with operators, suppliers, and affiliates, all keen to explore opportunities in Brazil. The quality of conversations made it clear that SBC Rio attracted the right crowd; engaged, knowledgeable, and ready to do business”.

 Did the event meet your expectations in terms of generating business opportunities? 

Absolutely. SBC Rio gave us the perfect setting to reconnect with existing partners and meet new ones. The discussions weren’t just about potential collaborations but about real opportunities that align with our growth strategy. We came away with solid leads and a clear sense that Brazil is moving fast, with businesses eager to establish themselves in this rapidly expanding market. The energy at the event reinforced our commitment to strengthening our presence in the region.

What innovations or products did you exhibit, and what was the public’s reaction?

We focused on showcasing our latest gaming and betting solutions, highlighting features designed specifically for the Brazilian market. Everything we presented, from localised content and gamification tools to seamless payment options, was built to enhance the player experience while supporting operator success. The response was really positive, with attendees appreciating how well our solutions align with local preferences and regulatory requirements. There was a strong interest in our approach to engagement and retention, which tells us we’re on the right track.

To conclude, What is the importance of the Brazilian market for the company? What is the company’s current situation in this country, and what are the expectations for the future?

Brazil is an important market for us in terms of both size and potential. As regulation evolves, we see plenty of opportunities to introduce solutions that fit the needs of both players and operators. Our focus is on delivering products that align with local preferences while ensuring compliance with market requirements.

We are continuing to explore the best ways to establish our presence and build strong partnerships in the region. With the market still developing, we expect new opportunities to emerge and we’re keen to be part of that growth.

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