Katty López Ramírez, the company's Sales Director, spoke exclusively with us and revealed how this initiative came about, the objectives behind the concept, and the impact it had on the clients, operators, and strategic partners who gathered in Lima.

Could you tell us what the event was about? Why did you decide to hold it?

Novomatic Week is an event we're holding for the third time. Given that we had a wide variety of products to showcase for 2025, we decided to hold it in a space that would allow us to welcome all our customers more comfortably, in spaces adapted for their comfort, and, as always, with scheduled appointments for more personalized service.

Escuela Novomatic

We also wanted to include our Novomatic School at the event. We generally focus on training on our products here, both technically and product-wise. But for Edicion, we wanted to give our talks a boost by featuring training and talks from suppliers outside our brand, both on technical parts and service topics. That's why we were able to include JCM with its representative in Peru, Elias Galindo, Transact with Diego Mejia, and Mauricio Cruzado with his talks on customer service.

What kind of reception or feedback did you receive from the attendees?

We're very pleased with the results for both event formats. Our clients' response was quite positive, as we were able to provide them with personalized attention by having the space just for them. During this time, we tried to address not only the commercial aspect but also other topics our clients would like to discuss with us.  

Finally, how would you describe Novomatic's current presence in Latin America, and what is your outlook for the Latin American market?

Novomatic's presence in the region is quite solid. Each of our Latin American subsidiaries has a highly qualified team that combines product sales with personalized support. Our customers see us not only as a supplier but as a true business partner. Looking ahead, we are introducing new technologies to the region that lead the fusion between the physical and virtual worlds, always striving to provide the market with the product that best fits the demands of emerging trends.