At the recent GAT Expo Cartagena 2024, Promoteo IT Solutions presented its wide range of products and services aimed at optimising management in the world of iGaming, both for online and land-based casinos. 

Its commercial director, Guillermo Rojas, told us that among the solutions highlighted were PROMOS, a comprehensive system designed for the efficient administration and management of machines and cash desks; PLT, a platform specialised in the management of live gaming tables; BINGLOT, an advanced system for the management of bingo and electromechanical Binguera; and finally, he mentioned KIOSKO, a versatile tool designed to offer recharge services, promotions and information.

During the course of the event, they received an extremely positive response from visitors, which Guillermo Rojas observed: "we perceived a response that exceeded our expectations". People came to the stand to learn more about the products on offer and to understand their capabilities and benefits. In addition, an atmosphere conducive to networking was noted, where attendees had the opportunity to establish professional and social connections, thus contributing to an enriching experience for all involved.

In relation to the question of how he perceives the Colombian iGaming market, Guillermo says that it appears as a region with significant growth potential, and according to his perception, "in Colombia there is still a lot of room to generate investment opportunities and products to continue innovating in this industry".

As for the latest technological trends, focused on providing a unique and complete user experience for Latin American customers, Prometeo IT Solutions has incorporated into its platform the ability to generate "omnichannel technology so that our customers can provide a 360-degree experience to end users," explained Guillermo.  
This involves the integration of multiple communication and sales channels, from mobile applications to web and physical platforms, to provide a comprehensive 360-degree experience to end users. This strategy seeks not only to increase accessibility and convenience for users, but also to strengthen the relationship between businesses and their customers by providing a consistent and satisfying experience across all touch points.

In the gambling regulation area, we asked Guillermo Rojas for his opinion, and from his perspective he answered the following: "we believe that there is a constant movement derived from the great impact that is reflected in gambling worldwide, so we believe that it is essential that regulations continue to be a point of debate and promote new laws for a regulated and safe operation at Latin American level". 

He added: "There will come a time, we don't know when, when there will be similarities in regulations that will allow us to break paradigms in terms of what is not dictated as good in our market. 
Our company has a specialised area where we try to interact with the bulletins and keep our companies, regardless of the entity, up to date and following the rules. 

Today we have many certifications within several countries in the Americas and we host support for thousands of operators from dozens of countries in various parts of the world. "

Finally, we asked the commercial director, Guillermo Rojas, for a comment or thoughts on the 25th anniversary of the GAT show, and he thanked and congratulated his hosts and all the people who attended for the excellent service and for making them feel like home. And he added the following: “These events make the industry grow and create certainty for those of us who invest time and money every day to bring growth and improvements in all related areas. I wish we could make sure that no matter what anniversary year it is, we have events as big and well organised as the one we experienced this year. You can count on Prometeo IT Solutions for the years to come.”