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Events

Slots suppliers cautious with the implementation of Artificial Intelligence

Friday 02 de June 2023 / 12:00

2 minutos de lectura

(Singapore).- At G2E Asia in Singapore the highlighted topic discussed during a panel on Wednensday concluded that Asia’s leading slot machine suppliers will take a cautious approach to the implementation of Artificial Intelligence into their gaming products.

Slots suppliers cautious with the implementation of Artificial Intelligence

The technology could, however, provide useful information to operators around player preferences and gaming floor layout.

The topic was discussed during a panel session at G2E Asia in Singapore, with IGT’s Sales Director – Asia, Michael Cheers, warning there was only so far suppliers could go when it came to the use cases for AI. 

“I think you would need a certain level of regulator involvement,” Cheers said.

“Remember we have very strict rules around what we are allowed to put into the market. The challenge as such is how do we smartly utilize the power of AI in better defining the product type that is needed the player profiles that we need to work with as in cost to cover, jackpot setups and things like that?

“I think it is a challenge, we’d need regulator partnership to a large extent because there are certain boundaries in relation to the products we develop and sell. I think it would be a cautious approach.”

While utilizing AI in slot products themselves may prove difficult, Light & Wonder Vice President and Managing Director for Asia, Ken Jolly, said there may be better opportunities in relation to gaming systems.

When you look at the systems side of the business, AI will play a role there analyzing the data that’s coming back in from the way people play games, the way people spend their money, the way things are configured on the floor and where players want to go on floors,” Jolly said.

“That information in terms of systems, AI will play a role there in being smarter and better at reporting back to the operator so they can adapt their floors for the player of the future.”

By Ben Blaschke

Categoría:Events

Tags: Sin tags

País: Singapore

Región: Asia

Event

SBC SUMMIT RIO 2024

05 de March 2024

Andre Gelfi explains the new regulation in the Brazilian gaming and betting market

(Rio de Janeiro, SoloAzar Exclusive).- The Managing Partner of Betsson group in Brazil, Andre Gelfi, was another key figure present at the inaugural SBC Summit Rio. In this exclusive interview with SoloAzar, he shared insights about the gaming and betting market in Brazil. Gelfi emphasized the hot topic of Brazilian regulations for the iGaming industry. In fact, he expressed his anticipation that the regulation, expected to be approved this year, will create a new landscape in the Brazilian market

Wednesday 27 Mar 2024 / 12:00

Influencers: "Between Effectiveness and Responsibility in the Gaming Industry".

(Rio de Janeiro, SoloAzar Exclusive) - As part of the Conference "Influencers: The Next Frontier of Social Media Marketing", as part of the Conference Agenda held on 6 and 7 March at the SBC Summit Rio 2024, leading industry personalities gathered in a panel to discuss the impact of the power of celebrities and influencers in generating engagement, as well as the proposed law that seeks to restrict their promotion of gambling.

Wednesday 27 Mar 2024 / 12:00

Pay4Fun: “We have ambitious expansion plans in the Brazilian market”

(Rio de Janeiro, SoloAzar Exclusive).- Leonardo Baptista, CEO and co-founder of Pay4Fun, is a key figure in the world of iGaming. His company, Pay4Fun, is a leading Brazilian online payment provider specializing in the iGaming market. During the first edition of the SBC Summit Rio, Baptista spoke exclusively with Soloazar, sharing insights about the new services that Pay4Fun will introduce to the market. He also discussed his vision for the future of iGaming in Brazil and Latin America. Another unmissable note by SoloAzar.

Wednesday 27 Mar 2024 / 12:00

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