Slots suppliers cautious with the implementation of Artificial Intelligence
Friday 02 de June 2023 / 12:00
2 minutos de lectura
(Singapore).- At G2E Asia in Singapore the highlighted topic discussed during a panel on Wednensday concluded that Asia’s leading slot machine suppliers will take a cautious approach to the implementation of Artificial Intelligence into their gaming products.
The technology could, however, provide useful information to operators around player preferences and gaming floor layout.
The topic was discussed during a panel session at G2E Asia in Singapore, with IGT’s Sales Director – Asia, Michael Cheers, warning there was only so far suppliers could go when it came to the use cases for AI.
“I think you would need a certain level of regulator involvement,” Cheers said.
“Remember we have very strict rules around what we are allowed to put into the market. The challenge as such is how do we smartly utilize the power of AI in better defining the product type that is needed the player profiles that we need to work with as in cost to cover, jackpot setups and things like that?
“I think it is a challenge, we’d need regulator partnership to a large extent because there are certain boundaries in relation to the products we develop and sell. I think it would be a cautious approach.”
While utilizing AI in slot products themselves may prove difficult, Light & Wonder Vice President and Managing Director for Asia, Ken Jolly, said there may be better opportunities in relation to gaming systems.
“When you look at the systems side of the business, AI will play a role there analyzing the data that’s coming back in from the way people play games, the way people spend their money, the way things are configured on the floor and where players want to go on floors,” Jolly said.
“That information in terms of systems, AI will play a role there in being smarter and better at reporting back to the operator so they can adapt their floors for the player of the future.”
By Ben Blaschke
Categoría:Events
Tags: Sin tags
País: Singapore
Región: Asia
Event
ICE Barcelona 2026
19 de January 2026
Luz Beatriz Jaramillo Serna of 21Viral: “Our presence at ICE Barcelona 2026 was exceptionally positive”
(Barcelona, SoloAzar Exclusive).- Following her participation at ICE Barcelona 2026, Luz Beatriz Jaramillo Serna, Head of Business Development, Marketing and Sales for Latin America at 21Viral, analyzes the commercial impact of the event, the trends set to shape the industry’s direction, and the company’s strategic priorities to consolidate growth across the region and new regulated markets.
Monday 16 Feb 2026 / 12:00
Toni Karapetrov from Habanero on ICE Barcelona 2026: Regulated Growth, Localization and Strategic Expansion Drive 2026 iGaming Strategy
(Barcelona, Exclusive SoloAzar).- In this interview, Toni Karapetrov, Head of Corporate Communications at Habanero, shares insights from ICE Barcelona 2026, highlighting premium content innovation, high-level industry engagement, key iGaming trends such as localization and gamification, and the company’s strategic focus on regulated market expansion and sustainable growth in 2026.
Friday 13 Feb 2026 / 12:00
Martin Ivanov, COO of CT Interactive: “We plan to consolidate our presence in regulated markets across Europe and LATAM while actively expanding into Africa"
(Barcelona, SoloAzar Exclusive).- In this interview with SoloAzar following ICE Barcelona 2026, Martin Ivanov shares key insights on CT Interactive’s commercial achievements, emerging industry trends, expansion across Africa and regulated markets, and the company’s strategic priorities for 2026.
Monday 16 Feb 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.