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"Soft2Bet made a real mark at G2E Las Vegas, North America", Martin Collins, Soft2Bet

Monday 23 de October 2023 / 12:00

2 minutos de lectura

(Las Vegas, SoloAzar Exclusive).- Soft2Bet displayed for the first time at G2E Las Vegas Expo their high-quality platform and product backed by revolutionary technology. SoloAzar interviewed Martin Collins, Chief Business Development Officer at Soft2Bet, who talked about the firm´s performance and experience at the tradeshow, their arrival and expectations in the US Market, among other issues related to the online Gaming and Sportsbook.

"Soft2Bet made a real mark at G2E Las Vegas, North America", Martin Collins, Soft2Bet

How was your experience at G2E this year?

This year’s G2E was a special one. It was my first time at a conference within my new role at Soft2Bet, and I learned how special this team truly is. Soft2Bet made a real mark on North America. 

We saw genuine interest in a new market, and it was evident that some of our solutions are not only of interest to new partners, but are also innovative beyond anything seen in the iGaming landscape in the US. 

The team put together a great booth, where we met with what seemed like endless media and new partners, laying a strong foundation for our entry into Ontario and New Jersey in the next year.

Regarding the products Soft2Bet presented at G2E, what is the message for potential new partners?

Our message to visitors of G2E and potential new B2B partners was to expect our arrival in the North American market with a competitive, high-quality platform and product backed by revolutionary technology that lowers the cost of retention and acquisition while keeping players excited and motivated to play! 

How are you working on innovations within the US market?

At G2E, we focused on the motivational engineering innovations we’ve made over the last few years in Europe that have not yet been experienced by the US market. 

Widely known as gamification, our motivational engineering techniques are revolutionizing how players interact with their online casino and Sportsbook brands. Indeed, it combines Casino and Sportsbook with skill games, free-to-play games, strategy games, football manager games, and more, to create extremely high retention and three times higher screen time to support player acquisition. 

After the success of the firm's presentation at G2E, could you give a summary of the Company’s achievements this year?

2023 has been a whirlwind year for Soft2Bet. We’ve earned Romanian, Greek, Swedish, and Italian licenses just this year. Our company has grown more than 3X in 12 months, we won Platform Provider of the Year at SiGMA BALKANS/CIS Gaming Awards and were shortlisted in 3 categories for the SBC Awards. All of this, and we’re just getting started. There are a few more licenses we hope to receive by the end of the year, as well as some innovations with new motivational engineering features we plan to introduce. 


Tags: G2E, Sports Betting, Sportsbook , betting software, Soft2Bet,

País: United States

Región: North America



09 de April 2024

EGT & EGT Digital impressed at GAT Expo 2024 showcasing their innovative iGaming solutions

(Cartagena de Indias, SoloAzar Exclusive).- Ms. Silviya Marinova, Director of EGT Colombia, granted an interview to SoloAzar about the performance of the firm at the latest edition of GAT Expo Cartagena. She spoke about the highlights of the tradeshow, the latest innovations showcased including the Phoenix slot cabinet and the all-in-one betting platform X-Nave. She also remarked the importance of their presence in the iGaming Colombian market.

Wednesday 22 May 2024 / 12:00

Casino Garage: committed to sustainability

(Cartagena de Indias, Exclusive SoloAzar) - Meet Ester Tarres, the visionary behind Casino Garage, a world leader in refurbishing second-hand slot machines since its creation in 2006. With a team of professionals, Casino Garage has become synonymous with excellence. In this article, Ester tells us about her presence at the GAT Expo, held from 9 to 11 April.

Tuesday 07 May 2024 / 12:00

Responsible Gaming, Regulation and Certification in Latin America and the Caribbean

(Cartagena de Indias, Exclusive SoloAzar). - Karen Sierra-Hughes, Vice President for Latin America, the Caribbean and Spain at GLI (Gaming Laboratories International), led the GLI Corporate Conference: Technology and Sustainable Gaming. With her extensive experience as a gaming regulatory consultant in the region, Karen offered key perspectives on how technology can drive sustainability in the gaming industry.

Tuesday 07 May 2024 / 12:00


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