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  • 12.00 A Latin American Gaming Network is born: GAT Expo CDMX seals historic alliance between associations
  • 12.00 SBC Summit Tbilisi 2025 Unveils Strategic Agenda for Growth Across Eastern Europe and Central Asia
  • 12.00 GAT Expo CDMX 2025 marks a milestone: strategic alliances, innovation, and regional vision for the future of gaming in Latam
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Events

Soft2Bet’s SiGMA presence once again a great success

Wednesday 22 de November 2023 / 12:00

2 minutos de lectura

(Malta).- SiGMA Malta Europe was once again a great success for Soft2Bet as the company showcased its leading iGaming solutions to delegates from 14-16 November.

Soft2Bet’s SiGMA presence once again a great success

With more than 5,000 daily visitors attending the event, Soft2Bet executives met with partners and contacts to share insights and conduct business in the company’s brand-new double-decker stand.

https://youtu.be/Mg8sTGv0E_w?feature=shared

Packed with futuristic designs, huge LED screens and meeting rooms to host private discussions, the Soft2Bet stand held center stage in the Mediterranean Maritime Hub (MMH), the new venue that hosted SiGMA.

The event was a great opportunity for Soft2Bet to demonstrate its commitment to the iGaming community with long-term projects backed up by state-of-the-art products and technology. 

Soft2Bet’s SiGMA Highlights included:

Motivational Engineering: Soft2Bet CEO Uri Poliavich gave the keynote on Wednesday 15 November and explained how our gamification features enable operators to generate major revenue and engagement boosts, but were also key tools in helping them compete with the social media giants for players’ attention. 

Uri commented:Suppliers and operators compete against each other every day, but actually we’re competing against the likes of TikTok, Instagram and Youtube for players’ attention. This can be done by offering personalisation features, collectables, leaderboards or City Builder mechanics that prolong players’ daily activities, but also provide long-term goals over the course of many months that they can work towards.

Noting the financial benefits Soft2Bet’s gamification features, Uri added: “The average GGR per player on gamified brands increased by 65% and deposit amounts were up 42%, but just as important, player screen time is up 300%, four times higher than other operators.

During his panel on European regulation, David Yatom Hay, General Counsel at Soft2Bet, said: “Regulatory expansion is a key strategic target for Soft2Bet and that will continue going into 2024. Adapting to the evolving landscape across Malta and European markets is a key part of our work.”

Driving Soft2Bet’s commercial efforts, Chief Business Development Officer Martin Collins welcomed partners, contacts and prospects at our brand new stand. He commented: “This year’s event was a great success and it was fantastic to meet so many contacts to discuss new features and projects to expand our partners’ activities whilst maintaining continual growth.”

 Upcoming events

Soft2Bet is looking forward to its next major event: ICE London from 6-8 February 2024, Stand S6-210. See you there!

Categoría:Events

Tags: Sports Betting, Sportsbook , SIGMA, betting software, Soft2Bet,

País: Malta

Región: EMEA

Event

GAT Expo CDMX 2025

28 de August 2025

A Latin American Gaming Network is born: GAT Expo CDMX seals historic alliance between associations

(Mexico City, SoloAzar Exclusive).- As part of GAT Expo CDMX 2025, a groundbreaking agreement was reached among LATAM gaming associations, announcing the creation of a new platform where they can share information and build common visions for the industry.

Thursday 28 Aug 2025 / 12:00

GAT Expo CDMX 2025 marks a milestone: strategic alliances, innovation, and regional vision for the future of gaming in Latam

(Mexico City, SoloAzar Exclusive).- With more than 390 attendees, an impeccable production and a top level agenda, GAT Expo CDMX 2025 got off to a strong start at Expo Santa Fe. The first day not only brought memorable conferences and key debates on the future of gaming in Mexico, but also an announcement that could transform the regional regulatory panorama: a collaboration agreement between GAT and the Iberoamerican Board of Regulators. And it is just the beginning.

Thursday 28 Aug 2025 / 12:00

GAT Expo Mexico 2025: CDMX becomes the Latin American epicenter of gambling and betting

(Mexico City, SoloAzar Exclusive).- GAT Expo México is being held today and tomorrow, bringing together industry leaders, operators, suppliers, and regulators to encourage strategic dialogue, drive technological innovation, and strengthen Mexico’s position as a regional hub for the entertainment and gaming industry in Latin America. In this article, we share key highlights from the agenda and the main activities taking place during the event.

Wednesday 27 Aug 2025 / 12:00

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