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Soft2Bet’s SiGMA presence once again a great success

Wednesday 22 de November 2023 / 12:00

2 minutos de lectura

(Malta).- SiGMA Malta Europe was once again a great success for Soft2Bet as the company showcased its leading iGaming solutions to delegates from 14-16 November.

Soft2Bet’s SiGMA presence once again a great success

With more than 5,000 daily visitors attending the event, Soft2Bet executives met with partners and contacts to share insights and conduct business in the company’s brand-new double-decker stand.

Packed with futuristic designs, huge LED screens and meeting rooms to host private discussions, the Soft2Bet stand held center stage in the Mediterranean Maritime Hub (MMH), the new venue that hosted SiGMA.

The event was a great opportunity for Soft2Bet to demonstrate its commitment to the iGaming community with long-term projects backed up by state-of-the-art products and technology. 

Soft2Bet’s SiGMA Highlights included:

Motivational Engineering: Soft2Bet CEO Uri Poliavich gave the keynote on Wednesday 15 November and explained how our gamification features enable operators to generate major revenue and engagement boosts, but were also key tools in helping them compete with the social media giants for players’ attention. 

Uri commented:Suppliers and operators compete against each other every day, but actually we’re competing against the likes of TikTok, Instagram and Youtube for players’ attention. This can be done by offering personalisation features, collectables, leaderboards or City Builder mechanics that prolong players’ daily activities, but also provide long-term goals over the course of many months that they can work towards.

Noting the financial benefits Soft2Bet’s gamification features, Uri added: “The average GGR per player on gamified brands increased by 65% and deposit amounts were up 42%, but just as important, player screen time is up 300%, four times higher than other operators.

During his panel on European regulation, David Yatom Hay, General Counsel at Soft2Bet, said: “Regulatory expansion is a key strategic target for Soft2Bet and that will continue going into 2024. Adapting to the evolving landscape across Malta and European markets is a key part of our work.”

Driving Soft2Bet’s commercial efforts, Chief Business Development Officer Martin Collins welcomed partners, contacts and prospects at our brand new stand. He commented: “This year’s event was a great success and it was fantastic to meet so many contacts to discuss new features and projects to expand our partners’ activities whilst maintaining continual growth.”

 Upcoming events

Soft2Bet is looking forward to its next major event: ICE London from 6-8 February 2024, Stand S6-210. See you there!


Tags: Sports Betting, Sportsbook , SIGMA, betting software, Soft2Bet,

País: Malta

Región: EMEA



09 de April 2024

EGT & EGT Digital impressed at GAT Expo 2024 showcasing their innovative iGaming solutions

(Cartagena de Indias, SoloAzar Exclusive).- Ms. Silviya Marinova, Director of EGT Colombia, granted an interview to SoloAzar about the performance of the firm at the latest edition of GAT Expo Cartagena. She spoke about the highlights of the tradeshow, the latest innovations showcased including the Phoenix slot cabinet and the all-in-one betting platform X-Nave. She also remarked the importance of their presence in the iGaming Colombian market.

Wednesday 22 May 2024 / 12:00

Casino Garage: committed to sustainability

(Cartagena de Indias, Exclusive SoloAzar) - Meet Ester Tarres, the visionary behind Casino Garage, a world leader in refurbishing second-hand slot machines since its creation in 2006. With a team of professionals, Casino Garage has become synonymous with excellence. In this article, Ester tells us about her presence at the GAT Expo, held from 9 to 11 April.

Tuesday 07 May 2024 / 12:00

Responsible Gaming, Regulation and Certification in Latin America and the Caribbean

(Cartagena de Indias, Exclusive SoloAzar). - Karen Sierra-Hughes, Vice President for Latin America, the Caribbean and Spain at GLI (Gaming Laboratories International), led the GLI Corporate Conference: Technology and Sustainable Gaming. With her extensive experience as a gaming regulatory consultant in the region, Karen offered key perspectives on how technology can drive sustainability in the gaming industry.

Tuesday 07 May 2024 / 12:00


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