Noticias de ultima
  • 12.00 Craig Toner appointed CEO of Aristocrat’s Gaming Business Unit, following resignation of Hector Fernandez
  • 12.00 SBC Summit Rio 2025: the Affiliate Leaders Summit makes its debut
  • 12.00 Nominations invited for ICE Barcelona Landmark Awards
  • 12.00 Digitain joins Cibelae as an associate member
  • 12.00 BEGE 2024: CT Interactive's impact after its participation in the 15th anniversary of the event
  • 12.00 Global player protection reaffirmed by international certification for Novomatic
  • 12.00 Amusnet’s Stoichkov #8 wins Online Game of the Year at the BEGExpo Awards 2024
  • 12.00 "SiGMA Europe 2024 was a great opportunity for us": Bryam Jacquet, TaDa Gaming
  • 12.00 Online casino legalization: what would be the economic benefits to the United States?
  • 12.00 AGA Unveils Have A Game Plan® Initiative’s Fifth Pillar: “Keep Your Cool”
Events

Soft2Bet’s SiGMA presence once again a great success

Wednesday 22 de November 2023 / 12:00

2 minutos de lectura

(Malta).- SiGMA Malta Europe was once again a great success for Soft2Bet as the company showcased its leading iGaming solutions to delegates from 14-16 November.

Soft2Bet’s SiGMA presence once again a great success

With more than 5,000 daily visitors attending the event, Soft2Bet executives met with partners and contacts to share insights and conduct business in the company’s brand-new double-decker stand.

https://youtu.be/Mg8sTGv0E_w?feature=shared

Packed with futuristic designs, huge LED screens and meeting rooms to host private discussions, the Soft2Bet stand held center stage in the Mediterranean Maritime Hub (MMH), the new venue that hosted SiGMA.

The event was a great opportunity for Soft2Bet to demonstrate its commitment to the iGaming community with long-term projects backed up by state-of-the-art products and technology. 

Soft2Bet’s SiGMA Highlights included:

Motivational Engineering: Soft2Bet CEO Uri Poliavich gave the keynote on Wednesday 15 November and explained how our gamification features enable operators to generate major revenue and engagement boosts, but were also key tools in helping them compete with the social media giants for players’ attention. 

Uri commented:Suppliers and operators compete against each other every day, but actually we’re competing against the likes of TikTok, Instagram and Youtube for players’ attention. This can be done by offering personalisation features, collectables, leaderboards or City Builder mechanics that prolong players’ daily activities, but also provide long-term goals over the course of many months that they can work towards.

Noting the financial benefits Soft2Bet’s gamification features, Uri added: “The average GGR per player on gamified brands increased by 65% and deposit amounts were up 42%, but just as important, player screen time is up 300%, four times higher than other operators.

During his panel on European regulation, David Yatom Hay, General Counsel at Soft2Bet, said: “Regulatory expansion is a key strategic target for Soft2Bet and that will continue going into 2024. Adapting to the evolving landscape across Malta and European markets is a key part of our work.”

Driving Soft2Bet’s commercial efforts, Chief Business Development Officer Martin Collins welcomed partners, contacts and prospects at our brand new stand. He commented: “This year’s event was a great success and it was fantastic to meet so many contacts to discuss new features and projects to expand our partners’ activities whilst maintaining continual growth.”

 Upcoming events

Soft2Bet is looking forward to its next major event: ICE London from 6-8 February 2024, Stand S6-210. See you there!

Categoría:Events

Tags: Sports Betting, Sportsbook , SIGMA, betting software, Soft2Bet,

País: Malta

Región: EMEA

Event

SIGMA EUROPA – Malta 2024

11 de November 2024

"SiGMA Europe 2024 was a great opportunity for us": Bryam Jacquet, TaDa Gaming

(Malta, SoloAzar Exclusive).-In this article, TaDa Gaming Business Development Director shares the key learnings after his participation in SIGMA Europe 2024, the strategic plans for 2025 and how they face the regulations of the different global gaming markets.

Friday 06 Dec 2024 / 12:00

Delivering customisable and localised products is key to WA.Technology, according to Dave Hickey

(Malta, SoloAzar Exclusive).- Dave Hickey, WA.Technology Director of Sports Operations, granted an interview to SoloAzar, in which he remarked that participating at recent SIGMA Europe was a golden opportunity to meet with partners and industry leaders. The full spectrum of iGaming solutions took centre stage at the show, too.

Thursday 05 Dec 2024 / 12:00

“Exhibiting at SiGMA Europe 2024 is a key milestone in our rollout plan”: Dina, Uplatform

(Malta, SoloAzar Exclusive).- Dina, Uplatform Head of B2B Projects, talked about the positive performance of the firm at recent SIGMA Europe 2024. The firm presented its flagship products at the booth and also participated in networking activities, open dialogue spaces and thematic sections.

Wednesday 04 Dec 2024 / 12:00

SUSCRIBIRSE

Para suscribirse a nuestro newsletter, complete sus datos

Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.

PODCAST