Successful participation of Sportradar at SIGMA Americas 2024 with strategic focus on Brazil

How does Sportradar evaluate SIGMA Americas 2024? Have you participated in any of the conferences?
Our expectations were high and we were positively surprised. SIGMA grows every year with a great and qualified audience. Therefore, several opportunities for connection and exchange between the main players in the sector.

More than 50 Sportradar executives were present at this year's edition, demonstrating the company's commitment to the Latin American market and, in particular, to Brazil. Sportradar's active participation was reflected in two conferences where we participated as panelists:

‘Betting on the Present - Approaches to the Brazilians' Immediate Mindset - This session aimed to analyze how betting companies can adapt their operations to meet the immediate demand of Brazilian players. 

‘Paris 2024 Olympics: Betting on Sport and Integrity’ - focused on the landscape of sports betting during the Paris 2024 Olympic Games, Federations' investments in technology to maintain the integrity of the competitions and prevent manipulation. 

Additionally, our CEO Carsten Koerl – in his first business visit to Brazil - participated in an excellent Fireside Chat about the market in Latin America and Brazil, highlighting how the region is important to Sportradar.

Which Sportradar products captured the attention of visitors?
From a Sales perspective, the focus was on Managed Trading Services, Marketing Services such as ad:s, betting engagement tools, and ORAKO, the Company’s end-to-end sportsbook and player account management solution. 

How is your company working to adapt to the changing regulations and trends in the Brazilian market? What challenges do you face in complying with the regulations?
The betting industry is constantly evolving, with changes in regulation creating new guidelines and opportunities for operators. As a partner to hundreds of operators within the industry, we must be responsive to regulatory changes and help our clients engage with their clients in compliant ways. Latin America is currently a mix of regulated and unregulated markets. When you regulate the market, and we had this experience in Argentina and Colombia, local and international brands tend to strengthen and grow the market. Sportradar is committed to supporting the growth of a responsible and sustainable sports betting market in Brazil. For us, as a sports technology company, Brazil is a key market. We have been operating here for many years and we are a very important player for all sports betting operators in the country. 

What expansion strategies do you plan to implement?
At Sportradar, we are continually evaluating how to harness new and emerging technologies to problem-solve for clients and drive business value. We understand that AI holds enormous potential across all of our products and services, with special attention to the development of our Computer Vision capabilities as a way to enhance our products with a greater volume of data and insight. Sportradar’s role is to be the innovator, working closely with rightsholder partners to continue to develop the next generation of betting products that will transform the industry. We have more than 20 years’ worth of historical data and now the capability to collect deep data. That’s a powerful combination and an unrivalled jump off point for product innovation. 

What business opportunities do you see for your company in the Latin American market?
Latin America is becoming an increasingly important region, due to the increase in levels of income, growth in access to the internet and the evolution of online gaming websites. Gaming has a community of more than 250 million users in the region and large growth is expected in the coming years. Brazil is a dynamic market and will become even bigger after the regulation. Soccer is the most popular sport in Brazil and with regulation for sports betting, demand for soccer content in the betting reached around US$11B in 2023. Brazil has been a strategic focus for us and we have partnered with main leagues like CONMEBOL and CBF, while serving many clients who operate in the region. Sportradar is well positioned to address this emerging market with our industry-leading portfolio of products and solutions: Integrity, Managed Trading Services, ORAKO platform, Marketing Services (ad:s) and AV.