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"The organization of the SBC Summit Latinoamerica was impeccable", Diego Verano, CT Interactive

Tuesday 14 de November 2023 / 12:00

⏱ 1 min read

(Miami, SoloAzar Exclusive).- Diego Verano, Head of Business Development LatAm at CT Interactive, granted an interview to SoloAzar within recent SBC Latinoamerica. He spoke about his experience at the tradeshow, and the company's future plans, among other topics.

"The organization of the SBC Summit Latinoamerica was impeccable", Diego Verano, CT Interactive

SBC Summit Latinaomerica was held in Miami from October 31 to November 2 in Miami. Diego Verano, Head of Business Development LatAm, at CT Interactive visited the expo and commented on his experience at the fair: “the organisation was impeccable, from the networking activities to the daily catering and the closing dinner; all very conducive to socialising, networking with colleagues and meeting new colleagues in the industry”.

When asked about the markets where CT Interactive Latam operates, Mr. Verano said: “CT Interactive has offices and annexes in Peru, Argentina, Panama and Mexico, which makes it easier for us to expand our presence in LatAm.

Related to the challenges in this Latam market he added: “However, the biggest challenge is Brazil, not only because of the size of the market but also because of the language and cultural differences; but it is a challenge that we are very excited about!”

“For LatAm we have an ambitious plan for 2024; starting with ICE, eight fairs in LatAm and two more international fairs”, Diego Verano told SoloAzar about the upcoming events and future goals for the firm.

“LatAm as a market is very interesting and what is coming in terms of regulation in 2024 in more than one country makes the region an attractive focus for large operators.”, he concluded.